San Antonio, TX (PRWEB) July 13, 2006
AT&T Inc. (NYSE: T) and NFL Network today announced a distribution agreement to deliver NFL Network programming as part of the AT&T U-verse TV channel lineup.
Standard-definition and high-definition feeds of the NFL Network, as well as video on demand programming, will be available to AT&T U-verse TV subscribers.
Under the agreement, NFL Network will provide its 24-hour, year-round network to AT&T U-verse TV subscribers including: nearly 2,000 original hours of programming, which incorporates 168 game telecasts, including the Thursday-Saturday regular-season primetime games from the upcoming 2006 NFL season on high-definition and standard-definition feeds, as well as access to all key annual NFL events such as the preseason, regular-season, postseason, Super Bowl, Pro Bowl, NFL Scouting Combine, mini-camps, the NFL Draft, training camp and free agency news.
"AT&T U-verse is committed to offering the very best in entertainment and sports to our customers," said Dan York, head of programming, AT&T. "The NFL is the leading sports league, and we are pleased to offer its network and on-demand content, featuring the new Thursday and Saturday evening games in both standard-definition and high-definition."
"NFL Network is in sync with AT&T U-verse TV to provide an advanced and personalized entertainment experience," said Brian Decker, NFL Network’s vice president of national accounts. "We are eager to be part of the AT&T U-verse experience and to further diversify our customer footprint by delivering NFL Network to U-verse subscribers."
AT&T U-verse TV is powered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo! High Speed Internet, U-verse Enabled and, in the future, Voice over IP services. AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
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AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high-speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 55.8 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
About NFL Network
NFL Network now counts 41 million U.S. subscribers and earlier this year announced the addition of live NFL regular-season games during the 2006 season. Bryant Gumbel and Cris Collinsworth will call the “Run To the Playoffs” primetime Thursday/Saturday package which begins on Thanksgiving night, November 23. NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the first television network fully dedicated to the NFL and the sport of football. For more information, log onto http://www.nfl.com/nflnetwork/home.
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