Irvine, CA (PRWEB) July 13, 2006 –-
Interchange Corporation (NASDAQ: INCX), owner of Local.com™, a leading local search engine, today announced the launch of its new PeopleSearch functionality on the Local.com site.
PeopleSearch enhances Local.com’s nationwide search capabilities by adding the ability to look up 92 million residential listings in addition to more than 10 million local businesses. Interchange’s Keyword DNA® technology enables consumers to do highly specific and detailed searches for local products and services.
“We’re continually adding high utility content to Local.com in order to deliver a far richer user experience for our nine million unique visitors each month,” said Peter Hutto, Interchange Vice President of Business Development and Sales. “Adding PeopleSearch to our site is a great service benefit for our users because now they can find local businesses, products, services and people on one local search engine – Local.com.”
Local.com users can also perform reverse phone number, address lookups, and area and ZIP code information.
“One of the fastest growing trends on the Internet is the increase in popularity of sites that help people find local information,” said John Jordan, vice president, business development for WhitePages.com. “We are excited to provide Local.com’s nine million customers with a solution for their people search needs.”
Local.com expects PeopleSearch to drive additional page views on its site, thereby generating incremental revenues from the various advertising units displayed alongside search results.
WhitePages.com, Inc., a privately held company based in Seattle, Washington, provides online directory assistance services and is the largest provider of free online residential directory assistance in North America. The WhitePages.com site is ranked #38 among the top 1,000 most-visited sites on the Internet (comScore) and draws more than 20 million unique visitors a month.
Interchange (NASDAQ: INCX) owns and operates Local.com (http://www.local.com), a leading local-search engine. Local.com was launched in August 2005, and has grown to more than 9 million visitors per month. Local.com is powered by the company's patent-pending Keyword DNA® and local-web indexing technologies. The company recently launched Local.com in the UK.
Jennifer Black, Vice President of Marketing
jblack @ local.com / (949) 784-0800
Investor Relations Contact:
John Baldissera, BPC Financial Marketing