Wright Line Selects TechniCon to Streamline its Sales Process

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Solution to help sales reps select, configure and layout communication consoles, furniture and enclosure products.

TechniCon today announced that Wright Line, a manufacturer of communication consoles, electronic and server enclosures, office and other specialty furniture, has selected TechniCon's CustomCommerce platform to streamline its sales and order process.

As a key part of the new sales system, an easy-to-use graphical sales tool for laying out furniture products will be deployed, virtually reducing all the steps in the sales and order process to one: making a drawing of the solution.

As products are laid out, option and spatial configuration rules are applied to build valid product assemblies. Once the layout is complete, any required documentation is automatically generated, including elevations, 3D renderings, and parts and materials lists.

All product marketing data will be stored and maintained in a Web-based product catalog. Layouts will be validated against this data, ensuring accurate and up-to-date product information and pricing. The new sales system will be integrated with Wright Line's existing quote processing and ERP systems.

Tony Mirante, President of TechniCon, explains, "TechniCon is very excited about working with Wright Line. The high level of service that their sales reps provide to their customers provides a challenge for any sales system."

"Wright Line's management understands the benefits of setting up a centralized product information system. The products they sell are complex and time consuming to configure. Using CustomCommerce, their sales reps will be able to put together sales quotes more quickly, confident in the completeness of the quotes."

Joe Welch, Wright Line's Vice President of Service and IT, stated, "We did an extensive evaluation of our internal requirements and software vendors before selecting TechniCon. TechniCon’s experience in the contract furniture industry and background working with architectural design firms were key criteria in making our selection."

About Wright Line:

Wright Line, a global leader in the design and manufacture of consoles, enclosures, office and other specialty furniture, has been serving the data center, office, call center, electronic laboratory and high-tech manufacturing environments for over 70 years. The company is headquartered in Worcester, MA and can be contacted by email or by phone, 800.225.7348.

To view the company’s full product line, visit http://www.wrightline.com.

About TechniCon:

Founded in 1987, TechniCon is a leading provider of e-commerce solutions for complex products. Combining over a decade of experience developing product specification and sales automation software with leading-edge Internet and visualization technology, TechniCon has developed interactive sales and configuration systems for a wide range of manufacturers, including DaimlerChrysler, Motorola, and Steelcase. TechniCon (http://www.technicon.com) is headquartered in Emeryville, CA with additional offices in St. Louis, MO.

TechniCon is a service mark of TechniCon Corporation.


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Mark Keenan
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