Word Cloud Fever: The Business of Selling Words

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Tag cloud website offers a unique and innovative online advertising model for websites. Move over pixel advertising!

Popular online advertising models are usually below average in productivity and most online businesses approach these with less certainty of returns. But once in a while unique advertising models come up that take the internet by storm and bring advertisers a good amount of traffic and profit.

Just a few weeks ago, a new advertising model has emerged, the word cloud (tag cloud) model. Basically advertisers and website owners can reserve text link spots which link to their website.

"The fact that there are only few spots per site really drives the rush in acquiring the spots on these tag cloud websites," says Barry Onyango the webmaster at 500BuzzWords.com. At http://www.500buzzwords.com each spot will be represented by a unique Buzz Word and there will be only 500 of them.

There are other reasons that will make advertisers want to reserve their words early.

"I can compare this to domain name registration. You want to register the best domain names early before it is taken. Can you imagine how rich you would be if you are the one who registered fish.com that sold for $1million or loans.com that sold for $3 million or business.com that sold for $7.5 million?" added Onyango.

Tags clouds are already popular tools used in social networking and book marking. Surfers have already exhibited a passion for tag clouds and in essence the word clouds are easier on the eyes than the previously popular pixel site model introduced by Alex Tew. As promising as this new method sounds, the only issue in advertisers' minds is whether they will get good traffic from these sites. For this business model to be viable, tag cloud sites must have a strategy of driving traffic to their sites.

Onyango notes that only the first few tag cloud sites will be able to get buzz from the online community, which usually translates into traffic. As one of the first-comers, he has marketed 500buzzwords.com through press releases and publicity. "In addition, after all the buzz words are booked, I will not just keep all the money in the bank. I will spend some of it in marketing the website in innovative ways. Plus I think the domain name is pretty catchy and easy to remember."

While tag cloud advertising is really promising, advertisers and website owners should make sure they find a good value for their money when buying these word spots.

For more information and an example of a reputable word cloud website, please visit http://www.500BuzzWords.com.


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