Elgin, SC (PRWEB) July 17, 2006
Copywriters who originally thought simply stuffing keywords into text made for effective search engine optimized (SEO) copy are discovering otherwise. Successful SEO copywriting is all about balance. While one goal is to aid in the rankings process, the other - and the more important - goal is to convert visitors to buyers. These principles have been taught by Karon Thackston's "Step-by-Step Copywriting Course" since its initial publication in 2002 and are now continuing with the release of its recent update.
Now site owners and professional copywriters looking for a better understanding of SEO copywriting can discover even more vital information and helpful tools. The "Step-by-Step Copywriting Course" teaches a balance of exceptional copywriting techniques along with time-tested SEO strategies. Enhancements in the update include expanded chapters about pay-per-click (PPC) ad writing, an increased section on profile creation, SEO copywriting worksheets and more.
The "Step-by-Step Copywriting Course" is now in its fourth edition, making it one of the longest running e-courses on the Internet.
"Search engine copywriting shouldn't read any differently than non-optimized copy. To the untrained eye, the keyphrases should be invisible. Too many writers get hung up on the SEO part of the equation and forget that the original intent of copywriting is to persuade. It's hard to do that if your site visitor keeps wondering why the same phrases are being repeated over and over again," says Thackston.
Karon has been creating successful SEO copy for her clients since 1999 and is a regular speaker at Jill Whalen's Search Engine Marketing Seminars as well as Search Engine Strategies conferences. In addition to authoring The Step-by-Step Copywriting Course, Karon is also author of the highly acclaimed "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" which is geared to those who already process good copywriting skills, but need help with keyword writing. It can be found online at http://www.copywritingcourse.com/keyword.
The Step-by-Step Copywriting Course is a 169-page e-course available for immediate download online in PDF format for $89 US. For more information, visit http://www.copywritingcourse.com.