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PRSA Health Academy Launches Health Intersection Event Podcast
The Health Academy of the Public Relations Society of America (PRSA) has produced, in conjunction with Cherry Hill, N.J.-based Lubetkin Communications and its new subsidiary, Professional Podcasts LLC, its first podcast. It is an audio program featuring the Health Academy’s recent Health Intersection Event panel discussion, “Patient-centric Medicine and Medicare Part D — Trends and Implications for the Health Care Industry and the Role of PR.”
New York, NY (PRWEB) July 16, 2006 -- The Health Academy of the Public Relations Society of America (PRSA) has produced, in conjunction with Cherry Hill, N.J.-based Lubetkin Communications and its new subsidiary, Professional Podcasts LLC, its first podcast. It is an audio program featuring the Health Academy’s recent Health Intersection Event panel discussion, “Patient-centric Medicine and Medicare Part D — Trends and Implications for the Health Care Industry and the Role of PR.”
The program, recorded June 28 at Fleishman-Hillard, New York, featured panelists Lois Aronstein, state director for AARP in New York; Melinda Abrams, senior program officer, Commonwealth Fund; and Marily Rhudy, senior vice president, public affairs, Wyeth Pharmaceuticals. The session was moderated by Michael Rinaldo, senior vice president, director, NY Healthcare, co-director, Global Healthcare, Fleishman-Hillard.
“We are very excited to take advantage of podcasting technology to reach our members and other interested audiences,” said Nancy Bacher Long, APR, board member of the Health Academy and president of Dorland Global Public Relations, Philadelphia. “Podcasting has especially useful applications for companies in our industry and our clients, such as distributing educational programming to employees, customers and prospects, with worldwide availability.”
“Using a podcast to provide useful information to its members and their customers demonstrates that the PRSA Health Academy has a clear vision for best-practices integration of such new social media into business applications, and underscores the Health Academy’s leadership role in health care and medical communications,” said Steven L. Lubetkin, APR, Fellow PRSA, managing partner of Lubetkin & Co. Communications. “Like the Health Academy, companies should understand that podcasts can provide clients and other constituencies mission-critical information conveniently, without tying those audiences to a less-flexible programming format like a conference call or a Web stream, where busy and time-constrained participants must gather at a common time. Podcast listeners get the information they need — at a time when they want it.”
The Health Academy program is available for downloading and listening on computers or digital audio players at no charge at the Health Academy’s Web site.
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s Web site can download podcast programs for review on their desktop computers or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost and receive new programs in a podcast series automatically.
In addition to the other Web locations mentioned, the Health Academy podcast is available through the Podcasts section of the Apple iTunes Music Store (www.itunes.com).
About Lubetkin Communications
Lubetkin Communications is a leading provider of business podcasting services in New Jersey and eastern Pennsylvania. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or “blogs,” online journals that facilitate two-way communications with customers, employees, and others.
About the PRSA Health Academy
Seeking to enhance the quality and stature of health care public relations, the members of the PRSA Health Academy represent a variety of health care-related organizations, including hospitals, health systems, academic medical centers, pharmaceutical companies, public relations agencies, device manufacturers, biotech companies, medical and dental associations, health plans, managed care organizations, insurance companies, long-term rehabilitation facilities, alternative and complementary health organizations, health education and research organizations, foundations, and government health units. For more information, visit www.healthacademy.prsa.org.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 272 Chapters at colleges and universities throughout the United States.
EDITORS NOTE: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the PRSA Health Academy podcast is available on request. Please call Steve Lubetkin at 856-751-5491.
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