International Sales Training Icon Steve Montague Featured Speaker at Fourth Annual Conference of the MWAA

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The Midwest Acquirers Association- regional center for education in the ISO industry- will host Master Sales Trainer Steve Montague as he leads a full day of instruction on the psychology of selling on Wednesday, July 19th at the Palmer House Hilton. Montague, with more than 35 years experience in sales leadership, aims to help attendees “Sell More and Sell More Effectively”.

Steve Montague, internationally known for his insights into the psychology of the sales process, will give an all-day seminar to this year’s conference attendees targeting key areas that can give sales personnel difficulty. The goal of the seminar will be to help sales people to be more effective, remove barriers that hold them back, and change their mindset about selling.

With three successful years of adding to the quality of the bankcard industry, the MWAA’s annual conference leadership was excited to have Montague aboard as a guest trainer. Mark Dunn, MWAA President [ , explained why obtaining Montague was crucial to the event:

“We wanted to make sure that this year was something that would stand out against the backdrop of what we’ve already accomplished- training that would make attendees know that sales can be interesting and fun. When Steve [Montague] offered to speak, we knew we had what we wanted. When these young sales professionals leave the conference, they will know they have gotten more insight about sales than they ever thought possible. Steve is a life changing trainer and we’re delighted to have him aboard this year.”

Montague’s sales record is impressive- spanning four decades and half a dozen countries it includes sales positions from outside sales to the lead trainer for a large international sales force of over 150 people.

Ordinarily, the material covered in this seminar would cost attendees over $2000 but Montague’s interest in giving back to the sales community led him to teach this year’s conference at an introductory fee.

“The bankcard industry needs some evolution in sales methods. This seminar is designed to show sales professionals that the process has two components: sales technique and sales psychology.” Montague said. “I give students knowledge of both halves of the equation and teach them how to marry the two into the most successful sales strategy available.”

The course is rigorous, providing a critical assessment of the individual, and packs what would normally be two days of information into a one day training camp. Class begins at 10 a.m. and runs until 4:30 with a short break for lunch.

“The discipline of selling is as serious as any martial art and you have to treat it with the same level of dedication. I train sales black belts. People who attend this seminar will have the knowledge of how an ultimate sales professional behaves on a call. Most don't due to their own preconceptions, misconceptions or other ‘head trash.’ I can help anyone easily conquer those hurdles as long as they have discipline and drive.”

Since 1995, Steve Montague, C.M.S., has been president of Effective Sales Development Inc. [ specializing in Recruitment, Assessment, and Development of Sales Professionals. For information on obtaining Mr. Montague’s speaking services, please visit the Effective Sales Development website.

The Midwest Acquirers Association [ is a not-for-profit, no-membership, independent forum dedicated to the merchant bankcard services industry. The mission of the MWAA is to provide a regional opportunity for training, education and networking in the Midwest bankcard acquiring community.

Online registration is now closed but you can register at the door in Chicago. Register at the Palmer House Hilton, 17 E. Monroe, Chicago, IL on the Fourth Floor outside the Red Lacquer Room between 9am and 10am on Wednesday, July 19, 2006. Cost for the seminar is $150 and includes lunch. A number of resources will be available at cost on site including training manuals related to the course material. For more information about the event you may visit and follow the link labeled “seminars.” P.O.C. Mark Dunn (414) 688-4740.


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