Harbor Credit Expands Technology Solutions for Auto Publishers and Lead Generators, Adds Auto Insurance and Warranty to Suite of Products

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Harbor Credit (http://www.harborcredit.com), a leading automotive lead generator, today announced the expansion of its private label program in the automotive category, offering more opportunities to affiliates and publishers as well as a more consistent user experience.

Harbor Credit (http://www.harborcredit.com), a leading automotive lead generator, today announced the expansion of its private label program in the automotive category, offering more opportunities to affiliates and publishers as well as a more consistent user experience.

Harbor Credit has reaffirmed itself as a leader in the auto publisher and lead generation industry by expanding its suite of products – Auto Loans, Auto Refinance, New Car, Used Car, Auto Insurance, and Auto Warranty – offering solutions for both inexperienced and sophisticated partners. As part of the expansion, these technologies now offer partner websites a variety of options in regards to application pages, all of which feed generated leads into an intelligent marketplace that sorts and routes the leads in real-time to the highest paying buyer. This process promises higher payouts than other affiliate plans and greater site conversion than link-based models.

Rob Gaudio, President of Harbor Credit, said of the news, “It’s never been easier to generate revenue in an increasingly competitive environment. For affiliates and publishers, our revamped lead generation process means more choices on how they generate traffic and potential leads.”

As part of the program, partners can still utilize the company’s affiliate-version landing pages, adding links and banners to their site which direct consumers to Harbor Credit’s branded forms and form path. As a second option, partners can enlist Harbor Credit to build private label versions for every URL, adding links that point to these self-branded pages. As another alternative, Harbor Credit partners can even integrate their own forms and post data in real time. In this case, they would have total control over the form, messaging, tracking, and data, increasing ROI while reducing cost-per-lead.

Gaudio continued, “With this expansion we hope to increase conversions and ensure an even more consistent user experience – more proof of our dedication to building a company that is able to provide affiliates and publishers alike with a one-stop-shop destination for all their automotive industry needs.”

About Harbor Credit

Harbor Credit is a leading automotive lead generator that provides technology solutions for automotive publishers and lead generators. Our technology offers consumers access to multiple lenders, dealer networks, and finance companies through one simple form. It owns and operates HarborCredit.com, a consumer website that features simple, convenient access to nationwide car inventories, qualified dealer quotes, and up-to-date auto and lending information. The site is dedicated to helping consumers make the smartest decisions possible when it comes to buying and selling cars, shopping and applying for financing. For more information, visit http://www.harborcredit.com or call 800.399.4272.

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Rob Gaudio
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