Weight Watchers Online Marketing Director James Hilton to Leave for Inside

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Weight Watchers online marketing director James Hilton to leave for global marketing agency Inside.

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Global mobile marketing agency Inside http://www.insidemob.com welcomes James Hilton who steps down as marketing director at Weight Watchers Online.

Hilton joins Dusan Hamlin, ex-Carat International media communications director as joint managing director for the mobile agency which launched officially in June 2006.

Hilton joined Weight Watchers in 2003 when the UK site was in its infancy and was not profitable as an international identity, but held much promise. Since joining, he expanded the business with the creation and implementation of numerous initiatives including a highly profitable online marketing schedule working with partners such as MSN and Yahoo! Hilton led the introduction of online sales and partnership opportunities for brands wanting to gain exposure on Weightwatchers.co.uk.

Whilst at Weight Watchers, he managed the smooth adoption, integration and management of media including affiliates, search marketing, CRM and host of other marketing initiatives with an online spend of over £1 million per annum.

Hilton, who will begin his role at Inside on 01 August 2006 explains, “Inside is an opportunity for brands to work with a mobile agency that has early yet proven success in developing market leading mobile strategies from beginning to end. Our objective is to develop exciting platforms and media campaigns that connect with our clients target audiences in a more personal and enterprising way than has ever been possible before.”

Hilton was also Marketing Director for MGM Mirage Online and on the launch team for Workthing.com the recruitment initiative from the Guardian Media Group.

“Great mobile technology results in a memorable and successful campaign. Inside’s goal is to create extraordinary global mobile strategies and campaigns that combine emerging and superior mobile technology with solid marketing knowledge. James’ arrival and specialist experience at extremely well-known and established brands from a client-side perspective brings a perfect understanding of what is required to deliver success and is a strong measure of what you will expect to see from Inside in the coming months,“ adds Hamlin.

Inside couples client and agency side experience with a solid mobile background to best serve client’s needs and deliver innovating and profitable mobile campaigns that reinforce brand values and increase customer loyalty.

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Photographs and images for Inside are in the Elemental Communications media centre.

The media spokespeople for Inside are Dusan Hamlin and James Hilton joint managing directors.

About Inside


Inside is a digital mobile marketing agency specialising in advising and managing mobile marketing projects for international businesses

Inside answer the following questions

  • What is the right mobile strategy for your business?
  • How do I evaluate and select the right supplier/s?
  • Who will manage the implementation?
  • How do I evaluate the success of the campaign?

Inside continually researches, develops and executes smart ideas that engage consumers.

Elemental Communications

Rachel Hawkes, Account Director

Mobile: +44 (0) 776 665 1244

Tim Gibbon, Director

Mobile: +44 (0) 793 037 5663

Telephone: +44 (0) 870 745 9292

Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK


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