Choose Wisely: How to Pick Your Next Keynote Speaker

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Tips that work and pitfalls to avoid when choosing the best keynote speaker for your corporate meeting or event.

Motivational, keynote and celebrity speakers are in high demand for corporate conferences and national association conventions. Hiring the best individual for an event, however, takes more than just drawing a name from a hat.

There are several traits that typically make a speaker stand out for meeting attendees. A Keynote Speaker that is confident, energetic and expressive will captivate audience members and hold their interest on the topic presented.

What Makes an Extraordinary Speaker

Exceptional speakers use various tactics to create a balanced presentation that involves audience members, while concurrently creating a dynamic professional environment. The use of props, visuals, music and art are most commonly used by speakers in their speeches to highlight important themes within their topic.

Another unique method of entertainment is incorporating humor into the speech. This will keep the attention of audience members and help them better retain the information.

The Relationship Between the Speaker and Meeting Attendees

Perhaps the most important feature of a speaking event is creating a comfortable relationship between the speaker and their audience. In this respect, it is vital that the speaker knows whom they are speaking to so they can cater their language use and dictation to their respective audience members.

If the attendees are predominantly male, for example, the speaker and their presentation style must be chosen based on this audience preference, and similarly for a predominately female audience. In addition, the speech may be constructed differently depending on the type, size or nature of organization to which the speaker is presenting.

The Benefits of a Speakers Bureau

Meeting and event planners look for speakers who have credibility and are knowledgeable about their topic as it pertains to their audience. If the right speaker is chosen, a professional speaker can bring the meeting to new heights by giving it supplementary authority. A speaker who works extensively with its client before they present will know their audience, the goals of the meeting, and the impression the company wants to make.

Hiring a bureau to find a speaker is beneficial for the meeting professional, because it saves time by letting the bureau conduct the search for the most appropriate, affordable and experienced speaker. The speakers bureau representative should be proficient enough to know which speakers have the most knowledge on topics for specific audiences and can make targeted recommendations.

Every detail from the attire of the speaker to the topic they will be speaking on is meticulously organized by the bureau to provide a relevant and structured presentation.

One additional speakers bureau tip to be aware of is that some of the most popular speakers on the circuit have raised fees by 50 percent in the last five years! So booking a speaker in advance secures the speaker at the current price.

For booking the best keynote speaker for a corporate conference or national association convention, call Speak Inc. speakers bureau at 800-677-3324 or visit them online at

About Speak Inc.

Speak Inc. speakers bureau was founded in 1989 and serves the individual needs of meeting professional clients looking for keynote speakers, celebrities and entertainment.

Speak Inc. speakers bureau offers motivational speakers, professional speakers, keynote speakers, celebrity speakers and entertainment.

Speak Inc. is a member of the International Association of Speakers Bureaus (IASB formerly IGAB), Meeting Professionals International (MPI), the American Society of Association Executives (ASAE) and a sponsor of the Insurance Conference Planners Association (ICPA).

Speak Inc. is an employee owned and operated company, and is the largest speakers bureau in the western United States. Visit Speak Inc.’s official site at:

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Amy Kocot
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