ChainLink Research Releases New Demand Management Report

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ChainLink Research reports on key changes in demand management and works with TEC to expand Demand Management Evaluation Center.

Have you thought about the fact that the math you are using for your forecasting process was developed in the 19th century? ChainLink did.

“Lots of data showing the reduction in forecast accuracy in certain industries, as well as the exciting changes in the industry, became the impetus to do the research and write this report,” says Ann Grackin, author of the report “Demand Management Technology Evaluation.” This report covers

  •      Understanding Demand Management Needs Today
  •     New Innovation in Planning
  •     Data Analytics and Services
  •     Rapid Response
  •     Collaboration—Creating a Dynamic and Manageable Trading Network
  •     Demand Planning Capabilities and Solution Evaluation
  •     Architectural Considerations
  •     Where will the Technology Go Next? Market Sensing/Inference, Digitizing Customer Behavior

To obtain a copy of the report, go to

As well as providing the information in this report, ChainLink ( decided to work with trading partners such as Technology Evaluation Centers (TEC) ( in order to address the need for updated decision criteria for their online software selection tools. Visitors to TEC’s Supply Chain Demand Management Evaluation Center will now benefit from the newly updated offerings supplied by ChainLink analysts, including expanded vendor listings, and detailed, vetted criteria on the leading solutions in the demand management field (

When businesses are in the market for software systems that provide forecasting, marketing, merchandising, simulating, and planning support, they can find vendors in TEC’s Demand Management knowledge base, offering solutions focused on these requirements.

“Ann Grackin and ChainLink’s research team have added significant value to TEC’s Demand Management and Supply Chain Management software evaluation tools. Our research shows that selections for demand management, SCM, and ERP solutions, to name a few, may fail to accomplish what customers want, because customers did not begin their selection processes with a good understanding of their requirements.” Using the information and selection tools available through the newly updated Demand Management Center will ease customers' selection burdens,” says Wayne Thompson, TEC’s Director of Research

“In addition, we started an e-learning program on this, since the state of business and technology know-how needs an update—that’s what many business people told us. The span of capabilities in understanding markets, customer, promotions, and collaboration, as well as managing the global processes all need to be addressed, as the business has changed in the last few years,” adds Ann Grackin.

ChainLink conducted a webinar on the findings of this research. The Demand Management Technology webinar can be replayed by going to the following URL:

Demand Management Technology is the first in a series of research reports/webinars on Supply Chain Technology, and an introduction to the e-learning series on Demand Management which will be given over the next few months.

For more information contact:

Kamla Puls, 1-617-762-4040 x486


Ann Grackin, 1-617-762-4040 x412

About ChainLink

ChainLink Research is a supply chain research organization dedicated to helping executives improve business performance and competitiveness. ChainLink's unique approach to actionable research and high-impact decision-making allows its clients to enter new markets, expand market share, and achieve peak performance in their markets. For more information:

About Technology Evaluation Centers Inc. (TEC)

Technology Evaluation Centers (TEC) (http://www.TechnologyEvaluation.Com/press) is a leading online source for impartial technology and consulting evaluations. TEC has been aiding software selection since 1993 to reduce the cost, risk, and time associated with software selection. It has twenty-one online technology evaluation centers, ranging from demand management within SCM ( , ERP, and CRM, to business intelligence, that contain thousands of detailed criteria on over 700 technology solutions. TEC receives over 2.5 million visitors per month to its sites, and millions of page views per month are generated by a global audience of senior c-level and VP executives, technology and functional managers, consultants, and IT professionals.

For more information, see the company's web site


Lynne Brash, Marketing Manager

Technology Evaluation Centers (TEC),

740 St. Maurice, 4th floor,

Montreal , Quebec


H3C 1L5

Tel: (514) 954-3665, ext. 254 or

1 (800) 496-1303, ext. 254

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