Masterful Matching: Permission Data Delivers Superior Online Lead Generation

Share Article

Since the company's inception in 2001, Permission Data has developed one of the largest 100 percent opt-in lead generation networks on the Internet, generating leads for over a thousand companies.

Since the company's inception in 2001, Permission Data has developed one of the largest 100 percent opt-in lead generation networks on the Internet, generating leads for over a thousand companies.

"Providing companies with quality leads is akin to being a matchmaker," said Lou Pine, Co-Founder and Senior Vice President of Business Development for Permission Data (http://www.permissiondata.com). "Online lead generation is about matching potential customers with products and services that interest them."

Permission Data worked its matchmaking magic for Global Medicom, Inc., a Los Angeles-based distributor of disposable medical supplies. Although the company's goal to increase gross revenue by 50 percent each year was ambitious, Permission Data rose to the challenge. Global Medicom needed to find customers who fit their target profile, as well as to integrate data transfer and tracking systems for their prospects. According to Pine, "We designed the creative aspects of their campaign, developed and implemented an opt-in placement strategy, and generated a custom Internet survey for Global Medicom. In less than three weeks after our initial meeting, we had executed the insertion order, produced the website, and finalized the data transfer solution."

The result? Global Medicom increased its annual revenue by an astounding 57 percent while decreasing its cost-per-customer acquisition by 30 percent. Equally important, Global Medicom was able to track the performance of their ad dollars with much more accuracy than they could with expenditures made in other media. Because Permission Data provided a seamless solution, Global Medicom incurred lower management costs when compared to other online and offline campaigns.

Permission Data's secret? Since the company's inception in 2001, Permission Data has developed one of the largest 100 percent opt-in lead generation networks on the Internet, generating leads for over a thousand companies. "Our paradigm is pure, in that we don't incentivize the user or force any offers with pre-checked boxes," said Pine.

Permission Data's process of lead generation typically begins with a registration process, during which consumer information is collected. From there, consumers are exposed to targeted advertiser offers, and can, at their own initiation, opt in to learn more about a brand or product. "At that point, the consumer will typically see a customized advertiser survey or other instrument that allows for additional branding and cross-product marketing," says Pine. "This is followed by content that the consumer will find appealing and informative."

The information that is collected throughout the process isn't simply handed over to Permission Data's clients; instead, it goes through the company's TruFilter proprietary data cleansing technology. "TruFilter verifies U.S. Postal Service addresses, area codes and phone prefixes, validates email address syntaxes and domain names, and filters out profanity," says Pine. The technology also aggregates leads, removing duplicates, and assigns a source code to each lead.

But perhaps the best feature of Permission Data's service is the speed and manner in which the leads are delivered to their clients. "We pride ourselves on our ability to provide our clients with volume, quality, simplicity, and speed," concluded Pine. "We define customer service as the ability to constantly and consistently exceed our customers' expectations."

It is most likely this customer-centered approach that makes Permission Data the perfect matchmaker for companies and their potential customers.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lou Pine
Visit website