San Antonio, TX (PRWEB) July 18, 2006
AT&T Inc. (NYSE: T) and TV One, the new entertainment and lifestyle television network for African-American adults, announced today a distribution agreement to deliver TV One programming as part of the AT&T U-verse TV(SM) channel lineup.
Under the agreement, TV One will deliver a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music primarily designed to reach adult African-American viewers.
“We are proud to offer an array of content to best serve our diverse customers,“ said Dan York, head of programming, AT&T Operations, Inc. “We welcome TV One's quality programming to the U-verse channel lineup.”
"We are pleased that AT&T U-verse TV customers will have access to TV One in the service’s earliest days," said Brad Samuels, executive vice president of affiliate sales and marketing, TV One. "We thank the AT&T U-verse team for its vote of confidence in TV One and look forward to helping them diversify their video offering with high-quality programming that reflects the breadth and depth of the African-American culture."
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
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About TV One
Launched in January 2004, TV One (http://www.tvoneonline.com) serves nearly 31 million households (Nielsen July 2006 estimate), offering a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. TV One’s investors include Radio One (NASDAQ: ROIA and ROIAK; http://www.radio-one.com), the largest radio company that primarily targets African American and urban listeners; Comcast Corporation (NASDAQ: CMCSA and CMCSK; http://www.comcast.com), the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; Pacesetter Capital Group; and Opportunity Capital Partners.
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