Fathom Online Reports Q2 Decrease in Average Bid for Search Marketing Keywords

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Average Bid is $1.27 for Keywords, Down 8.6 Percent

In the second quarter of 2006, the average price that advertisers bid for keywords on search engines dropped 8.6 percent from $1.39 on March 31 to $1.27 on June 30. That drop follows a three percent drop in Q1 2006 to $1.39 from $1.43 at the end of 2005, according to the Fathom Online Keyword Price Index™ (KPI™). Fathom Online has tracked keyword bids consistently for the past 22 months.

For complete release: http://www.fathomonline.com/071806.html

About Fathom Online         

Based in San Francisco with offices in New York and Chicago, Fathom Online is a leading provider of digital marketing services, search engine optimization and marketing analytics technology. Fathom's customers include leading consumer, B-to-B and ecommerce advertisers, agencies and media companies.


Note to Editors and Analysts: Fathom Online KPI™ tracks the price of keywords for the purpose of providing advertisers with background and benchmarks for comparison with their individual advertising campaigns. The data is not intended for creating financial assumptions related to search engine industry revenues.


Jon Bercovitch

Marketing Manager

(415) 284-9100 x136

press @ fathomonline.com


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Jon Bercovitch
Fathom Online
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