TruePoint and Fenix Merge High-Performance, High-Commitment Management Consulting Practices

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Waltham, Mass.-based management consulting firm TruePoint has merged with Sweden-based Fenix combining the two companies' expertise in blending academic principles into executive management techniques and organizational design, alignment and learning initiatives.

Research-based consulting firm TruePoint Partners and Fenix Centre for Innovations in Management today announced the merger of their respective consulting practices. The merger formalizes more than five years of partnership and collaboration on client projects and research between the two organizations, which now will go to market as the consulting firm TruePoint Partners (TPP). TPP will assist select organizations and their leaders in building the institutional alignment, stakeholder commitment and strategic capabilities required for sustained high performance.

“TruePoint has been our partner through two years of major change,” said Erik Löwenadler, CEO of Ericsson Microwave Systems AB. “We needed to quickly develop our new homeland security business while tailoring our established defense products and systems into solutions for particular market segments. TruePoint's research-based methodologies enabled us to restructure our company efficiently while engaging our best minds in the process of accomplishing our strategic goals. Our success has convinced me that TruePoint's ‘R&D in management’ approach is a vital element in enhancing our company’s competitiveness.”

Founded in 1997, the Fenix Centre has pioneered a multi-disciplinary approach to research and development in management. Its high-profile staff from several internationally renowned universities has worked extensively with senior-level and high-potential junior executives at companies such as Volvo Trucks and Volvo Cars, Ericsson and Ericsson Microwave Systems, AstraZeneca, NovoNordisk, TeliaSonera, UCB Pharmaceuticals and several Scandinavian hospitals. Fenix has been structured as a unique public-private partnership within Chalmers University of Technology, Stockholm School of Economics, The Institute for Management of Innovation and Technology as well as Ecoles des Mines in Paris. The Fenix partnership has engaged researchers worldwide, with a dozen books and 400 scientific articles published. Its unique executive Ph.D. program, involving corporate managers of large business units, has to date graduated more than 30 PhDs, now in senior management positions.

In the late 1980s, TruePoint’s predecessor firm, The Center for Organizational Fitness, was founded through the research-based consulting collaboration of two Harvard Business School professors. Since then – joined by top executives from companies such as GE and senior consultants from firms such as McKinsey & Co. – TruePoint’s methods have been applied in more than 200 business organizations to implement new strategies, reorganize business units, increase collaboration and boost profits at all levels of the companies.

“Both the American and European consulting practices share a distinctive approach to helping companies and their leaders improve business performance while developing their leadership capabilities and creating sustained commitment among employees, investors and other stakeholders,” said Michael Beer, chairman of TruePoint Partners and professor emeritus of Harvard Business School. “Fenix has demonstrated remarkable commitment not just to its clients, but to advancing management practice and to cultivating a rising generation of executives who combine outstanding academic credentials with exceptional industry experience.”

Three Fenix consultants and co-founders have been appointed as TruePoint Directors: Flemming Norrgren, Niclas Adler, and Björn Frössevi. Other Fenix senior consultants will augment the TruePoint team, including Magnus Finnström, former CEO of Consultus as well as Maria Backman, Tobias Fredberg and Jonas Roth, all from Fenix and Chalmers.

“Both in philosophy as well as in practice working together with leading corporations, we’ve proven to be highly compatible and complementary – so joining together as TruePoint will allow us to combine our methodologies and enhance our research practice,” said professor Niclas Adler, Fenix co-founder and now a Director at TruePoint. “We are excited now to formally connect our leading-edge work in Europe with the innovative ideas that emerge from academia-industry collaboration in the United States.”

During the past five years, TruePoint and Fenix have jointly conducted research and collaborated on client engagements. With the firms’ merger of their consulting services, TruePoint will expand its model of cross-cultural collaborative consulting and research, bringing together senior consultants, academics, and industry executives to develop, share, and apply leading-edge approaches. TruePoint’s latest action research initiative applies a global perspective to the healthcare sector. As part of this initiative hospital leaders in both the US and Sweden have conducted in depth action research on the critical organizational enablers of high performance using TruePoints Strategic Fitness Process. In addition, CEO interviews and roundtable discussions, and comparative case studies are being used to explore commonalities and differences in how North America and Scandinavian hospital managers pursue high performance and commitment. A similar initiative, centered upon R&D-intensive companies in various sectors, will be launched in coming months.

Fenix will continue as a research program at Chalmers University of Technology, Stockholm School of Economics and Ecoles des Mines de Paris in collaboration with the merged consulting practice TruePoint Partners.

About TruePoint

TruePoint Partners is a research-based firm that partners with select business organizations and their leaders to build institutions that achieve sustained high performance and high commitment through unlocking the energies and the capabilities of their people. TruePoint operates as a consulting firm, TruePoint Partners, and a research organization, The TruePoint Center for High Performance and High Commitment. TruePoint’s methodologies have been applied in more than 200 organizations at the corporate and business unit levels, in diverse industries and in all parts of the globe. More information about TruePoint Partners and the TruePoint Center for High Performance and High Commitment can be found at

About Fenix

Fenix Centre for Innovations in Management was founded in 1997 as a non-profit, multi-disciplinary management research organization at Stockholm School of Economics, Chalmers University of Technology, Ecoles des Mines de Paris and Institute for Management of Innovation and Technology. Through industry partnerships, the consulting arm of Fenix – now merged with TruePoint – helps corporations enhance their sustainable competitiveness through building tradition, capacity and competence for research and development that supports management innovations. In its eight years of existence, Fenix researchers have published 12 books and more than 400 scientific articles. The Fenix executive Ph.D. program, involving corporate managers of large business units, has graduated more than 30 senior leaders.

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