Phat Tonez is Celebrating Seven Years of Ringtone Excellence

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It's now seven years since James Winsoar first had that spark of inspiration that led him to launch the first ringtone customising business back in 1999.

It's now seven years since James Winsoar first had that spark of inspiration that led him to launch the first ringtone customising business back in 1999.

Phat Tonez ringtone service officially made it into the history books when a prestigious Yale University publication entitled "Ringtones, or the Auditory Logic of Globalization” by Sumanth Gopinath recognised the company as being the first to market ringtone customisation services.

James Winsoar, self-proclaimed "King of Ringtones," as well as always offering the latest and best tunes for mobiles, has personally introduced several other major ringtone innovations upon the world, including XtraVibrate, the phone vibration maximiser, intended for people who want to know when their phone is ringing in noisy environments.

According to James Winsoar, "Ringtones not only help you stand out from the crowd and musically express yourself, they are essential for people like the visually-impaired. When you go into your address book you can select different tunes for different callers. So when you hear 'A Spoonful of Sugar' you know it's Mary ringing!"

Phat Tonez has been supplying consumers with the choice of incoming ringtone for the past 7 years. Whilst other companies have failed, Phat Tonez has survived huge competition as a small company who prides itself on providing high quality ringtones and top notch service.

The top 10 most popular ringtones of all time are (in reverse order):

10. A Spoonful of Sugar (from Mary Poppins)

9. The Prisoner (starring Patrick McGoohan)

8. Archers (BBC Radio 4)

7. Rouge - Don't Be Shy

6. Lord of the Rings

5. Austin Powers

4. Superman

3. Indiana Jones

2. Spiderman

1. *** Mission Impossible ***

Interestingly, when you add up sales of all artists' ringtone tracks overall, the most popular artist is Eminem together with his band D12.

Phat Tonez is always responding to consumer demands. James Winsoar next plans to revolutionise the industry with a new low cost 50p per ringtone download service and the ability to 'earn' free ringtones by recommending friends.

Latest research shows most people are willing to pay anything from 10p to 50p per ringtone, however, most ringtone companies charge £4.50 and upwards, often not making the cost of the download clear. This practice has led to the reputation of many Phat Tonez rivals being tarnished.

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