Brand5 Launches Website for Nationally-Renowned Fitness and Health Expert Todd Durkin

Brand5 announced the launch of a website for nationally-renowned fitness and health company Todd Durkin Enterprises (TDE). The website is located at www.ToddDurkin.com. TDE offers dynamic wellness and fitness programs, motivational and education workshops, and team building events to companies, conferences, and business meetings across the country.

(PRWEB) July 21, 2006 -- Brand5, www.brand5.com, announced the launch of a website for nationally-renowned fitness and health company Todd Durkin Enterprises (TDE). The website is located at www.ToddDurkin.com.

TDE offers dynamic wellness and fitness programs, motivational and education workshops, and team building events to companies, conferences, and business meetings across the country. The company's founder, Todd Durkin, is a strength, speed, & conditioning coach, personal trainer, bodyworker and motivational speaker/coach. He is 2005 ACE Personal Trainer of the Year and the 2004 IDEA Personal Trainer of the Year. Men’s Journal has named Todd one of the top 100 trainers in the United States and top 5 in Southern California.

"We are excited about our partnership with TDE," said Brand5 President Mark Faggiano. "TDE is a well-known brand in the health and fitness industry. We are very proud that they selected Brand5 to build the website they need to grow their company."

TDE selected Brand5 to redesign and reorganize a legacy website that had existed for several years. Their website was static and did not offer some of the on-demand capabilities TDE needed as the company experiences consistent growth each year.

The main goals for the new website were the following:
1. Generate revenue through an online store that allowed TDE to sell its own product line of instructional videos.
2. Allow TDE's clients to register online for events at which TDE is presenting or hosting.
3. Ensure that the architecture of the website is robust enough to accommodate future expansion. TDE would like the website to become a premier resource for fitness and health information.
4. Build a website that TDE can maintain in-house.

"Todd and his staff have a lot to offer users who want this type of content," added Faggiano. "It was critical that we built something that gave users an intelligent user-experience. Whether people are shopping for videos, or looking for a new workout regime, this website features a lot of valuable content. We are confidant ToddDurkin.com will be an industry leader."

The website contains all of the following capabilities:
eCommerce -- TDE can sell their own catalogue of items through an online store. TDE can also manage all of the items, inventory, status, and shipping of all items through a backend administration panel.

Content Management System -- TDE can change, add, or delete content whenever they want through their own content management system.

Online Registration -- Users can sign up for events at which TDE is either presenting or hosting.Brand5 is hosting the website and the content management system for TDE.

About Brand5
Brand5 is a full-service website development firm that designs, builds, and markets websites for businesses as well as individuals. For more information about Brand5's services and most recent work, visit Brand5's website at www.brand5.com.

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