Independent Commercial Producer Ron Steele Purchases Rights to Hit Song on eBay

Share Article

Chicago-based I Dig Music founder to use Katherine Schell’s “The Gravity Situation” in upcoming project.

Ron Steele, founder of the Chicago-based I Dig Music, has become the first independent commercial producer to purchase the rights to a song on eBay. The song, “The Gravity Situation,” was put on the popular e-commerce site by award-winning musician Katherine Schell. Steele beat out three other bidders, paying $660 for the exclusive one-year rights to the song.

Schell, a Chicago artist known for her soulful, eclectic and soothing rhythms and vocals, used eBay as an outlet to gain industry exposure in a cut-throat commercial licensing market. Steele, who often spends thousands of dollars for the single use of a song in a commercial, thought Schell’s innovative approach to licensing was beneficial for both parties.

“Many emerging artists face intense competition in this market,” said Steele. “When I heard about this eBay auction and listened to the piece, I realized that I could use Katherine’s music in one of our projects. We do many commercials and there’s always a need for unique and compelling music in my business.”

“The Gravity Situation,” on Schell’s debut CD “Emptier Streets,” has received critical acclaim from music critics, including a description as the airy soundtrack to Van Gogh's "Starry Night.” Schell, who views it as the perfect contemporary love song, got the inspiration for the song while looking out the window of a plane and pondering the gift of life.

Though Steele is undecided on how he will use “The Gravity Situation,” he said he is sure he will find the perfect project for the song within the next year. Steele also views his investment as being a good deed. “It’s a tough environment out there, so it’s also nice to be able to give an up-and-coming artist a helping hand,” he notes.

About Ron Steele

Composer Ron Steele of Chicago’s I Dig Music officially entered the music business in 1988. Today, with a strong track record behind the firm, I Dig Music works with America's top advertising agencies and corporations to design music and sound accompaniment for commercials and visual media – leveraging sound to inspire, entertain and transform commercial goals into commercial realities. Steele was practically born into the music business, following in the footsteps of his father, Ron Steele, Sr., a session musician and recording studio owner. To learn more about I Dig Music's capabilities in music and sound design, visit

About Katherine Schell

Schell, who has played piano since kindergarten, turned to songwriting while in high school to help cope with her younger brother’s leukemia diagnosis. The result was “Emptier Streets,” a compilation of life experiences that express anguish, hope, dreams and fears. Her lyrics are inspirational, straight-from-the-heart and full of meaning. She has already garnered many accolades for her work, including winning prestigious VH1 and Billboard songwriting awards. More information and sound clips can be accessed via her website at

About eBay

Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world.

Media Contact:

Lori Geller

Walker Sands Communications
(312) 267-0530

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lori Geller
Visit website