Sunrise Equipment Newest Distributor for LIFT-ALL, Division of Hydra-Tech, Inc.

Canton, OH (PRWEB) July 24, 2006

Sunrise Equipment Company, LLC is proud to announce that they are the new distributor for LIFT-ALL aerial devices, bringing the added value of high quality equipment and experienced, responsive support to customers in Ohio, Michigan, Kentucky, West Virginia and Pennsylvania. Whether you’re purchasing, renting, buying parts or having your equipment serviced, Sunrise Equipment Company is your one stop shop for LIFT-ALL products.

The Sunrise Equipment Company is a fourth generation family owned business dating back to 1910. Since 1967 Sunrise has been a leader in utility, forestry, municipal and contractor's equipment. They have a reputation for providing the industry’s best product service and support. Now coupled with quality LIFT-ALL bucket trucks, material handlers and digger derricks, Sunrise Equipment Company is uniquely qualified to meet all of your utility equipment needs.

Sunrise Equipment Company COO Keith Joseph adds, “We are extremely excited about our new partnership with LIFT-ALL. We simply love the quality and potential of this product line. As we focus on the utility companies, municipalities, contractors and co-operatives in Ohio and surrounding states. We look to partner with our existing customer base as well as many new customers. Since we already have a very strong presence in the utility market, it is the perfect fit to add LIFT-ALL to our product line –first class distributorship and the best engineered product in the industry.”

Michael Hudson, Vice President of Marketing adds, "LIFT-ALL is very pleased to be associated with a distributor that is so obviously committed to marketing to the utility and forestry industries. Because of constant changes in the marketplace, these can be tough industries to sell to. But Sunrise Equipment has, from the very start of its relationship with LIFT-ALL, demonstrated both the will to succeed and the resources to achieve success in this business. I have no doubt that the energy and expertise displayed by Sunrise Equipment will result in a significant gain in LIFT-ALL's share of the market."

Sunrise Equipment is a national distributor of new and used utility and forestry equipment. Sunrise’s vast inventory allows customers to always find something that will meet their needs. Sunrise Equipment’s inventory and new product lines are completely online; to view details and photos of their equipment simply visit them at: http://www.sunriseequipment.com or call Sunrise at: 1-800-325-9336. Sunrise also was the first in the industry to offer a full online store for utility and forestry industry parts and accessories – shop securely 24/7 at http://store.sunriseequipment.com.

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