New York, NY (PRWEB) July 21, 2006
IBTimes AdCubes was launched last week with a simple premise: pay $1 for an advertisement cube on the AdCubes site (http://www.ibtimes.com/adcubes), and get 10,000 clicks in return. It has been a week since the AdCubes section launched, and the $1 cube is well on its way to 10,000 clicks – with 416 at the time of this release.
AdCubes are an innovative new advertising idea. Each AdCube is a 59x59 pixel banner that links to the advertiser's website. Advertisers pay an increasing amount for each AdCube sold by IBTimes. For each ad that is sold, the price increases by $1. So if 100 ads have been sold, then the next advertiser would pay $101 for the next AdCube. New AdCubes are added to the top of the pile where they are most visible, and older AdCubes are pushed downward.
The rationale behind the increasing price is that as visitors visit the site, they will purchase the ads if they are cheap. As more and more people visit the site, through promotions or word-of-mouth, the ads naturally become more valuable. As the ads gain value, the $1 increase in each ad sold will correspond roughly with the increase in interest. As long as the site continues to grow in cubes and in traffic, advertisers will find an increasing return on investment.
In the 6 days since the AdCubes site has been launched, over two dozens advertisers have signed up, paying between $1 and $24 for the privilege of owning a cube. The cost per click on each cube varies, but with $278 worth of ads sold, and 3,142 clicks delivered as of press time, each click is currently costing an average of 8 cents. This is well below market value, and will continue to decrease as more and more visitors click on the ads.
Thus far, the site's advertisers have been happy with the results. JD Hodges, owner of Posters by Hodges (http://www.jdhodges.com/posters/), said of the site: "My first AdCube gave me a great boost in traffic for a very minimal initial investment. Now I'm getting ready to buy my second AdCube!"
Patrick Smith, owner of Password Recovery (http://www.pwrecover.com/) also had praise for the site: "Until AdCubes I was just relying purely on search engine traffic to my site. After purchasing an AdCube, my traffic has already tripled and it is still in its infancy. It's one of the ideas that you wish you had thought of!"
Interestingly, as the cost of the AdCubes increase, the site owners do not expect demand to taper off. Mark Li, one of the founders of AdCubes, explains why: "People are curious how other people make money. When they see someone earning $101, $102, $103 for a tiny advertisement on a site anybody could make, their interest is piqued. They come back often, wondering how much people are willing to pay for the ad. As the price goes up, the more and more the person will return, just to see when the price will level off. Advertisers get a great deal – whatever amount they pay is justified because the price itself is the novelty that drives the site traffic."
AdCubes has a strong future. The site has not reached its 2nd week of existence, and has already been featured on sites like Digg.com, Reddit.com, Yahoo News, and Google News. It is our hope that AdCubes will continue to grow, and that webmasters will continue to invest in the fastest growing ad property on the internet.
Visit the AdCubes site at: http://www.ibtimes.com/adcubes