Internet Finance International Acquires New Domain Name Verticals, Launches Five New Websites and Places Premier Domain Names Into Auction

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Internet Finance International acquires new domain name verticals, launches five new websites and places premier domain names into auction.

Leading Internet media distribution and direct search firm Internet Finance International Corporation recently acquired a portfolio of approximately 300 domain names across two major verticals – business and travel with the Company’s portfolio estimated at 1400 domain names and climbing. Chris Kern, President of Internet Finance International Corp. stated “the recent domain name acquisitions in the travel and business verticals are very valuable, especially when coupled with a specific type of business, city, state or country. These recent additions are crucial to building our online media network and creates a compelling platform for direct search and local search which are two of the hottest markets in Internet advertising.” Further developments and specific site launches in these verticals will be announced in the near future.

Internet Finance also brings the public five new websites that were launched during July, 2006. These specific vertical portals, more recently referred to as vortals, can be found under the following names: http://www.ServiceHealth.com, http://www.HealthPlanPros.com, http://www.eCompanies.info, http://www.HotelPlace.net , and http://www.BestHotelsInGermany.com. These vortals were designed and launched to become leading destinations to provide niche oriented content and advertising placement to improve the user experience and to better match targeted media to consumer needs. Chris Kern commented “our business plan and strategy is very focused towards building depth within specific market niches, similar to major direct search and local search companies such as NameMedia, and Marchex, which collectively have more than a million domain names and related websites.” Internet Direct Search and Local Search advertising is estimated to bring in between $400Million and $800Million in 2006, and in excess of $1Billion in 2007 by estimates from several media analysts. “This is a emerging aggressive growth market where there is plenty of room for established companies and new players to come on board and contribute to this burgeoning sector of Internet media – we’re here to stay,” stated Mr. Kern.

Internet Finance also has decided to re-deploy another segment of its business model - selling niche oriented domain names. DNJournal reports recent July domain name sales showing Wifi.com being sold for $225,000; PrimeRate.com changing hands for $110,000, and Diamond.com being the 2006 sale of the year at $7,500,000 (sold in May 2006). The Company has elected to place highly relevant direct search domain names such as SearchFrankfurt.com, BestHotelsInCanada.com, SearchForHotels.net, and WifiShopping.net, amongst several others, into to auction at Sedo.com – the world’s largest domain name marketplace.

About Internet Finance International Corporation:

Internet Finance International Corporation was founded in 1992 on the premise of assisting small and middle market companies with their business development and financing needs. Since 1996, the Company’s focus was realigned towards acquiring domain names, online business development and growing its Internet media distribution network. With approximately 1400 domain names and 20 leading Internet properties, the Company benefits from leveraging current technology and direct search methodologies to optimize the online experience in addition to acquiring strategic domain names and domain name portfolios serving specific market verticals and niches.

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Chris Kern
INTERNET FINANCE INTERNATIONAL CORP
480-659-4907
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