Browning, MT (PRWEB) July 23, 2006
The Blackfeet Nation of Montana and Casino Marketing Guru Gary Green are finishing the final touches to open the largest casino in Montana and the largest Racino in the Northwestern United States. The new Glacier Peaks Casino in Browning Montana will feature more than 500 slot machines, a mile-and-a-quarter horse track with 2,000 seats, non-house-banked Blackjack and Mini-Baccarat, Bingo-based Roulette and Craps, as well as a Poker room, a bar, and 24-hour restaurants.
Located at the eastern entrance to Glacier National Park, the new casino is set to hold a gala Grand Opening event over Labor Day weekend, but will have a “soft” opening in mid-August. Albuquerque-based Flinto Construction will turn the keys to the building over to Green on August 7th and more than 200 employees will report to work for training.
Only 10 of the new casino’s employees are not members of the Blackfeet Nation – making Glacier Peaks one of the highest-percentage Native-employee casinos in the country. Additionally, Green has created a mentoring program that will train Tribal members to eventually take over all of the positions.
Green, who was brought in by the Blackfeet Tribe’s Siyeh Development Corporation in April after he successfully created the High Winds Casino for the Ottawa Nation, will serve as General Manager of the new property. His aggressive marketing and branding program targets not only the Montana communities but also the 2½ -million tourists who visit the National Park annually and the one-million-plus population of Calgary Alberta Canada which is day-trip bussing distance from the new casino.
“This property is amazing; it has it all,” Green said. “That population of Calgary includes more than 120,000 Asians and we have created special triple-8 Asian-themed games for that market. We have a para-mutual horse track for the Montana horse community, and more games than anyone in this part of the country. Between those groups, the National Park visitors, and the local area, this property is destined to change the face of Browning, the Blackfeet Nation, and gaming in Montana.” He added.
Immediately after opening, work will begin on a hotel and events center to accommodate the Glacier Park tourists and Canadian visitors. Even before opening, many tourism boards are calling the new venture a “destination resort.”
Mixing the building design with variety of games and a racetrack was itself a formidable task in rural Montana; but Glacier Peaks will go beyond the visible amenities by becoming the first Class II casino in the country to have a true player tracking and casino management system. Designed to Green’s own rigid marketing requirements and the GSA standards that he has endorsed since GSA’s founding, the new system will allow the casino to compete with Class III and corporate casinos.
Designed in a rustic Montana-log motif and framed year-round by the snow-capped glaciers of the Rocky Mountains, the building features a spacious lobby with a roaring fireplace and a lodge-like atmosphere of huge Montana pine and spruce framed with hand-set granite slabs. From tuxedoed dealers to feather-clad Vegas-style showgirls, Green’s legendary flamboyant branding will be felt throughout the new casino.
“Let me just tell you, What Happens In Browning Stays In Browning,” Green mused about the glitzy flair of his new property.
“On a serious note, of all the properties I have been involved with during the past 25 years –including the Trump property– this Blackfeet casino holds the most marvelous potential. Siyeh Corporation and the Blackfeet Tribe have created a jewel,” he concluded.
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