Giftybox - Creating a New Trend in Gift-giving: the "Experiential Gift"

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The latest trend in gift-giving is to offer an "experience". Enter Giftybox, The Experience Gift - the first and only national guide and gift pass combo.

At almost $100 billion in sales, gift certificates and gift cards are the fastest-growing segment of the gift industry. Since they're easy, convenient, require little thought and almost no effort, what could be better? For most people, while certificates and cards make their frantic lives easier, they don't fulfill the need to give a gift that expresses thought and individuality.

A new trend in giving is emerging: the experiential gift. With growth of sales 30% up from 23% last year, experiential gifts are especially popular among younger consumers, 21 to 45, and in higher-income households. Rather than store certificates, the trend toward meals, theater tickets and spa services as more meaningful gifts has been growing over the last few years. But, again, choosing which restaurant, which show, which salon and then contacting the chosen place and assigning a dollar amount to the gift becomes problematic.

Enter Giftybox. Giftybox is the first and only national guidebook and gift pass combination on the market today. It is the first product that lets the recipient choose the gift. Not only is Giftybox unique in experiential giving, it is becoming the gift of choice for people who want to give without compromise. Giftybox is as easy and convenient as a gift certificate, yet it provides the recipient with a special experience that reflects the thoughtfulness of the giver. And there's literally a Giftybox for everyone. Gifts include classes, winery tours, outdoor adventures, dining experiences and much more.

As consumers continue to seek the unique and individual for themselves, they also are pursuing those attributes in the gifts they choose. The success of Giftybox is a sign of the future in giving.

As Giftybox founders Jerome Chasques and Nicolas Caillens put it:
"Giving gifts is one of life's great pleasures. Who wants to announce to someone that they are 'worth' a specific dollar amount? So we created a gift pass that is fun to give and receive, a gift based around interests and great experiences and one that offers choice and flexibility. It's the ultimate gift experience."

This combination of chic, well-edited gift choices that capture the imagination has made Giftybox the gift of choice for Condé Nast, Time Warner, Inc, and American Express.

Giftybox was named the "coolest new trend in gift giving" by CitySearch in 2005.

About Giftybox, the ultimate gift experience

Launched in New York City in 2004, Giftybox is an exciting new gift idea offering unique themed experiences. Each theme-driven Giftybox features a guidebook describing a selection of different experiences plus an all-inclusive pass for the experience of the recipient's choice, presented together in an attractive box. It gives its holder the opportunity to choose from among a variety of experiences or products: gift recipients select the experience they like most and redeem their all-inclusive pass for the experience or product of their choice. Unlike gift certificates or gift cards, there is no dollar value attached to the gift since each Giftybox is "experience driven" and all-inclusive.

Giftybox is going national in summer 2006 in 14 metropolitan areas (Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, New York City, Philadelphia, San Diego, San Francisco, Seattle, Washington DC, and serving all regions in Continental USA (West Coast, Southwest, Rocky Mountains & Northwest, Great Lakes & Midwest, Southeast, Northeast).

Giftybox is sold nationally via bookstores, department stores, specialty shops, and is available at Giftybox is also distributed through corporate channels: branded or customized, it's the perfect solution to corporate gift and incentive needs. This combination of chic, well-edited gift choices that capture the imagination has made Giftybox the gift of choice for companies such as Condé Nast Publications, Time Warner Cable and American Express.

Giftybox is the brainchild of founders Jerome Chasques and Nicolas Caillens. Realizing there wasn't a gift certificate that was personal and flexible, the pair created Giftybox. Prior to launching Giftybox, they published a collection of museum and historical guides distributed at different bookstores throughout the US, and orchestrated special exploratory events in New York and California.


PR: Evyn, EB Communications, 212.334.3500
Giftybox: Jerome, 212.966.2316 x602


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Jerome Chasques
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