Natural Ingredients Provide Gentleness Needed for Delicate, Aging Skin

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With the continuing upsurge in interest in natural products, women are increasingly doing their own research and purchasing natural, niche products from much smaller companies, recognizing that "skin care" is not confined to the face, but extends to the entire body. For many boomers, natural ingredients provide the gentleness needed for delicate, aging skin.

It used to be that the majority of women based their skin care regimen on the major beauty brands, heavily marketed through magazines and television. With the continuing upsurge in interest in natural products, women are increasingly doing their own research and purchasing natural, niche products from much smaller companies, recognizing that "skin care" is not confined to the face, but extends to the entire body. For many boomers, natural ingredients provide the gentleness needed for delicate, aging skin.

Another trend: While foot appearance used to be much further down on the list of women's cosmetic concerns, that's no longer the case. The popularity of pedicures, as well as sandals and "strappy" heels - fashions that appear to be here to stay - have put feet in the spotlight as never before. In addition, since many Americans, especially baby boomers, are traveling during the winter months, seasonal concerns about shoe styles have become much less important.

C. J. Buck, CEO of Xenna Corporation (http://www.xenna.com ), which distributes natural foot care products, says "Almost daily, I hear from people - especially "boomers" - who are desperate to find a solution to their unattractive feet, and are looking for a natural alternative. Unattractive yellow, discolored toenails and dry, cracked heels are very common problems, especially for those over 40."

A great resource for those searching for natural foot care products is Amazon (http://www.amazon.com), which is known for its wide array of product offerings from companies both big and small. These cover the gamut from cosmetic concerns, such as yellow toenails, to detoxifying foot patches. Most are also available at the major chains such as Walgreens, Rite Aid, Longs and Wal-Mart.

Here are some popular choices:

· NonyX® Nail Gel from Xenna uses natural ethanoic acid to exfoliate yellow, discolored or thick granular keratin debris buildup under toenails, leaving them clear and healthy-looking. NonyX is a diabetic-friendly, easy to use topical gel.
· CalleX® Dry Heel Ointment is diabetic-friendly, formulated with natural enzymes to thin and exfoliate thick, flaky skin on feet while it and moisturizes dry, cracked heels.
· Thai Crystal Natural Foot Deodorant Powder contains natural mineral salts and cornstarch to keep feet dry and odor-free.
· Takara Detox Foot Patches. Japanese Detoxification Foot Pads from Takara detoxify the body while you sleep. The patches, which contain an array of natural ingredients, are adhered like a big band aid to the soles of the feet overnight, when the body detoxifies, and helps reduce swollen feet.

Dr. Arnold Ravick, a Washington, D.C. podiatrist who has been a spokesman for the American Podiatric Medical Association, has said, "Baby boomers, especially men, have become more conscious of their health and they want more natural products." Fortunately for consumers, choices for natural products are greater than ever.

For more information on these products:

Xenna Corporation (NonyX Nail Gel and CalleX Dry Heel Ointment): http://www.xenna.com (800-368-6003).

Takara Detox Foot Patches: Contact http://www.wheatgrasskits.com (866-948-4727).

Thai Crystal Foot Deodorant: Contact Forever Young Store, Inc., http://www.foreveryoungstore.com (954.462.5865).

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C. J. Buck
Xenna Corporation
800-368-6003
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