Mesa, AZ (PRWEB) July 25, 2006
Feeling the need to generate more leads? Don’t know where you’ll find the time? Automate your marketing and let your computer do the work for you. Infusion Software President Clate Mask reveals how in his new article Building sales can be a day at the beach if you do it right. According to Mask, entrepreneurs can use 21st century technology to boost their leads – and maintain customer relationships for sales that sizzle.
“This is the era of brilliant technology. Smart entrepreneurs who know how to use it can generate leads in far less time than they did even 5 years ago,” said Mask.
The article discusses the evolution of lead to customer to long-term relationship using CRM – customer relationship software. In short order, the article teaches entrepreneurs how to use customer relationship software to take advantage of the 80/20 rule – that 80 percent of your business will come from 20 percent of your customers:
“In order to fill the lead pipeline, you need to create marketing and selling systems to attract new clients. In a virtual environment, this means you enter your lead information into the software and let it generate pre-written emails and letters for follow-up.
With all that plum marketing, you’re sure to make sales. Without a system, however, that might be as far as you get – you make the sale and then the client is history. Which means you’re wasting one of the most valuable resources a small business has – the relationship. Studies show that 80% of your sales will come from 20% of your customers. Hence, it’s easier to build revenue with follow-up than by finding new customers.
To maintain the customer relationships and take advantage of the power of referrals, use CRM to create client systems that automatically communicate with your customers. For example, after each sale, the software can send follow-up pieces requesting referrals, testimonials and can, based on the clients buying history, up-sell and cross-sell your company’s other products.
Bottom line, don't try to do it all. Use software to work harder so you can hit the beach. In fact, using CRM, especially if your company is customer-focused, allows you to not only work less but get BETTER results than you ever did on the fly. Your customers consistently come to you, rather than you having to chase them down.”
To view the entire article, or for more information, visit Infusion Software’s website, http://www.infusionsoft.com.