New 'Social Media' Website Launches

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PopCurrent, Inc. brings the principles of social news and emergent popularity to the mass consumer market.

PopCurrent, Inc. today announced the official launch of its new "social media" website found at

Described by some as a sort of "Entertainment Weekly" for long-tail media on the Internet, PopCurrent provides a democratic way for media anywhere on the web to emerge and find an audience. Focusing on long-tail videos, music, podcasts, photos, books and games, PopCurrent allows everyone to be an editor, and everyone to be a critic.

PopCurrent takes the concept of "emergent popularity" found on several tech news websites and brings it to the mass consumer. Typical PopCurrent entries for critic consideration include links to music pages on, videos on, podcasts that can be subscribed to from iTunes or from the Morpheus client, photos on, "indy" books published from sites such as, and games.

Anyone can submit an entry. Musicians use PopCurrent to promote their MySpace pages, podcasters promote their podcasts, and authors promote their print books and podiobooks. Alternatively, regular users of the PopCurrent site post links to videos, bands, books, games and photos that they have found online and enjoy. Once an entry is submitted, it appears in the "New Entries" section of the site. If an entry gets enough 'Pops' from other users, it is promoted to the front page. Thus, only the very best entries -- as decided by users of the site -- bubble to the top.

Critics can be "Popped" or 'Flopped' as well as entries. The "Pops" (and "Flops") of popular critics are weighted more heavily in the system, allowing for this select group of critics to be kingmakers. But if enough users "Flop" a critic, that critic's influence in the system will wither proportionally.

PopCurrent entries directly support RSS feeds such as those used for subscribing to podcasts, bittorrents, and magnet links.

About PopCurrent, Inc:

Launched in 2006, is the leading social media site online. Focusing exclusively on entertainment media in categories such as videos, music, podcasts, photos, games and books, provides a forum for emergent popularity in the explosion of long tail 'indy' media found online. Taking the proven concepts of collaborative filtering and democratic editing, applies these principles to the mass consumer market of popular culture. The website can be found at

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Mike Jeffers
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