Daily's Launches The First Ready-to-Drink Bloody Mary in a Bag-in-Box
Daily’s, America’s premium brand of fruit mixers and now, ready-to-drink cocktails, hits the market this September with the industry’s first Ready-to-Drink Bloody Mary in a convenient new Bag-in-Box format.
Pittsburgh, PA (PRWEB) July 26, 2006 -- Daily’s, America’s premium brand of fruit mixers and now, ready-to-drink cocktails, hits the market this September with the industry’s first Ready-to-Drink Bloody Mary in a convenient new Bag-in-Box format.
Daily’s Ready-to-Drink Bloody Mary is the latest addition to the company’s line of innovative, chilled cocktails including Margarita, Cosmopolitan, Mangotini and Appletini that are available in an easy-to-use 1.75 liter bag-in-box size that is perfect for enjoying at home or anywhere.
“The Bloody Mary is at the top of the list of most popular cocktails,” notes Tim Barr, Director of Marketing for Daily’s, “but it is not an easy cocktail for consumers to make. We have made it easy by developing a high quality, delicious premixed Bloody Mary in a compact, tote-anywhere box. Now consumers can tap into great tasting Bloody Marys from the fridge, the cooler on game day, the picnic table, the patio – anywhere – at the push of a button without work or waiting.” Barr continues, “And what better time than the fall tailgating season, the most popular season for hearty, flavorful Bloody Marys.”
To support the launch of the Bloody Mary Bag-in-Box, Daily’s is planning a “Get into the Red Zone” promotional display program and consumer sweepstakes program. The promotion includes POS and cross merchandising materials that help create tailgating themed displays at retail by tying Daily’s Ready-to-Drink Bloody Mary’s with other popular game day party items such as snack foods and grilling accessories. The sweepstakes program offers chances to win a trip to the Ultimate Red Zone in Miami – for the big game on February 4, 2007. Sweepstakes entry will be available at point of sale or at www.dailysreadytodrink.com. In addition, local advertising including sporting event program books will help create awareness and drive consumers to the microsite and the sweepstakes program.
Daily’s Ready-to-Drink products and Fruit Mixers are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.
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