Dr. Greg Cynaumon Gives Away Advertising Secrets

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If the name Dr. Greg Cynaumon sounds familiar, you’re not alone. Ask a rep at any radio, television or advertising agency and they’ll tell you of Dr. Greg’s mega-marketing successes. They could probably even tell which creative approach of his they’ve borrowed in a campaign of their own. While most advertisers remain tight-lipped regarding their secrets, Dr. Greg has established a marketing blog designed to give them away -- free.

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If the name Dr. Greg Cynaumon sounds familiar you’re not alone.

Ask a rep at any radio, television or advertising agency and they’ll tell you of Dr. Greg’s mega-marketing successes. They could probably even tell which creative approach of his they’ve borrowed in a campaign of their own. While most advertisers remain tight-lipped regarding their secrets, Dr. Greg has established a marketing blog designed to give them away -- free.

Why is he giving away many of the proprietary secrets that made Ad•col•ogy, Inc. (Cynaumon’s advertising and marketing company) one of the most successful in the country? The answer is that most companies fail early because of poor marketing advice and a weak understanding of what it will take to motivate consumers to purchase a product or service. Cynaumon understands that a little free guidance at the front end translates into more prosperous clients at the back end.

Daniel Blackman, a recent college graduate with a degree in business and marketing, is interning at Ad•col•ogy, Inc. and has begun publishing a blog (DrGregShow.com) detailing his company experiences as well as publishing Cynaumon’s free advice.

By any measure, Cynaumon is an advertising success with the uncanny ability to discover new products, incubate and market them into multi-million dollar successes. In fact, in June of 2004 his string of commercial successes landed him on the cover of Response, the magazine that brings direct response marketers independent news. This retired therapist and author of multiple psychology and self-help books, attributes much of his advertising acumen to understanding how psychology has everything to do with advertising and consumer motivation.

The opportunity to have Cynaumon head a marketing campaign is money in the bank. Even an hour of his time could provide a company with the key to marketing its way to the top of its industry. Clearly he has one of the sharpest marketing minds around, and you can access it through Blackman’s blog.

In the coming twelve months, Blackman, with permission from Dr. Cynaumon, will share volumes of marketing tips, tactics and trade secrets. Finally, marketing success is no more than a hop, click and jump away. If you can’t find your marketing answer at http://www.drgregshow.com, simply email Blackman and he’ll ask Cynaumon himself.

Many people, particularly the small business owner or company trying to advertise (television, radio, print, mail or Internet) may find themselves scouring the Internet in search of even the slightest glimmer of free marketing advice. Most find that free advice is worth exactly what you pay for it, but that clearly is not the case here.

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