ULB (Ugly Little B*tch) Lands New Retail and Licensing Partners

Wendy L’Belle extends her hot female empowerment brand, ULB into wireless, calendars and more retailers.

(PRWEB) July 26, 2006 -- Wendy L’Belle extends her hot female empowerment brand, ULB into wireless with the signing of her latest deal with LimeLife, Inc. LimeLife is the only publisher of wireless content and applications exclusively focused on the women's market. LimeLife's products are based on unique insights about what women seek in mobile entertainment experiences derived from the company's proprietary research conducted with women ages 15-49. LimeLife's products include wireless games, lifestyle applications and other branded content. ULB wallpaper will be available on Cingular, Verizon, Sprint, and other carriers starting in August. For more information about LimeLife's product portfolio, visit www.limelife.com.

Aquarius Entertainment recently grabbed the ULB categories for 2008-2009 calendars, post cards, posters and playing cards. Additional ULB licensees include: Giant Merchandising, Next Craze, You & Me, Pyramid, Scorpio Posters, Heart Rock and C&D Visionary.

ULB merchandise will be available at Hot Topic and Torrid starting in August with the latest edgy ULB tees and cheeky underwear. Hot Topic and Torrid are added to the list of existing retailers, which include Spencer Gifts, Trans World, Virgin Mega Stores, Ahhs, and a large list of mom and pop retailers. ULB merchandise is also available online at www.uglylitlestore.com

New ULB fashion tops, loungewear and daywear will launch at Magic in Las Vegas with Giant Merchandising and Next Craze showing off the latest funny ULB designs.

For more information on ULB visit the following websites: www.theulb.com, www.myspace.com/uglylittlebitch and www.uglylittlestore.com

The Licensing Boutique, which negotiated the licensing agreements on behalf of Wendy L’Belle and her company, 3 Scoops Productions, was created to help brand owners extend their trademarks into first class licensing programs. The Licensing Boutique mission is to create strategic and sustainable licensing programs for its clients that enhance brand value while generating long-term revenues. Services range from strategic planning, sales and implementation of licensing agreements, property management, and product and retail development.

Contact:
The Licensing Boutique
Karen Aaron   
310 247-0626

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