Inwood, NY (PRWEB) July 27, 2006
Laptop Bags and support accessories are getting heavier and heavier. Students are headed back to school and college and dread the back pain and shoulder pain and strain. "Not only are students and workers carrying their laptop computers, they are also carrying school books, accessories, iPods, cellphones and more," says David Finkelstein, CEO Brida Research and Inventor of OrthoTote™.
Brian Nadata, Director of Operations for Brida Research continues: "Every year, millions of students go back to school and even more people go back to work and start complaining about their laptop bags together with travel bags, school bags and gym bags. It's just too much to carry!"
Finkelstein invented the OrthoTote™ shoulder pad support system precisely for this problem. "What's worse than how heavy everything is, is the fact that all of your travel bags are designed to fall and slip off of your shoulder. So not only do you get neck pain, back pain and shoulder pain, you also get frustrated!" remembers Finkelstein about his days of air travel for his business.
The OrthoTote™ is designed to keep your laptop bag and other travel bags from falling off of your shoulder. It also makes carrying your luggage more comfortable. The OrthoTote™ weighs only 2.3 oz. and is manufactured to a 1 11/16 width, creating the perfect light platform to help alleviate shoulder pain to as many people as possible. Brida Research also bundles their shoulder pad with a strap in a single package to become "The OrthoTote™ System." The Orthotote system features both yellow and black OrthoTotes. Brida also sells the strap and shoulder pad independently for those whose OEM straps already support OrthoTote.
This year, Brida Research has started to work with independent online distributor Spiro Distributors at http://www.SpiroDistributors.com. Spiro has been noticing the Orthotote presence in the Herrington catalog, Skymall, JR Music world and Amazon and realized there was a great opportunity to work with a new product that is taking off. They secured the rights to be Orthotote's main distributor on the web even though Brida Research is still open to working with other retailers and online ecommerce distributors.
In addition to working with online retailers and distributors, Brida Research has also started licensing the Orthotote to promotional product companies as well as businesses that want to promote their brand and company directly to the public. "Some promotional products sit on your desk and get buried and hidden with papers and work," says Finkelstein. "The Orthotote is a walking advertisement that promotes your company, brand and business everywhere you go." Nadata adds, "Here in New York City everyone walks on the street and takes a bus or a train to commute. The Orthotote gives you amazing exposure to your potential audience. It turns heads and gets people curious. Everyone loves it!" Brida is currently talking to a clinical lab who carry bags for collecting samples, some major league sports teams who carry duffel bags with sports equipment and some photography retail stores. The orthotote is perfect for carrying your camera bag and photography equipment.
Brida Research, Inc. is an Inwood, NY based consumer product manufacturer and distributor. Their main products are the OrthoTote™ luggage device line and the OrthoTote™ Universal Replacement Strap for Travel. Retail pricing for the OrthoTote™ Universal Replacement Strap is expected to be set at $6.95. Brian Nadata, Director of Operations for Brida Research said that the company is negotiating introductory specials to introduce the OrthoTote™ Universal Replacement Strap in retail stores and with online merchants. For further information, contact Brian Nadata either by email e-mail protected from spam bots, or by phone, toll free at 1+ 866/49 ORTHO. Brida Research can be found on the world wide web at http://www.BridaResearch.com. OrthoTote™ can be found at http://www.Orthotote.com.
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