Mortgage Lender Partners with Fast-Growing Home Improvement Directory

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All Around The Home (AATH) announced today a new service for its website visitors. Based on the success of the business model through its unique one to one approach, the company has decided to add a Mortgage Lending company to their list of home improvement and service firms.

AllAroundTheHome.com has become a convenient and trusted source for local Washington DC, Northern Virginia and Baltimore residents searching for service professionals, because of the site's unique approach to connecting the homeowner and the contractor. All Around The Home (AATH) allows the homeowner to select a contractor based on the location and description they most prefer. Companies like G&E Contractors (http://www.gandecontractors.com), a remodeling and addition company in Baltimore, receives customer contacts almost daily from the site.

"So far the site has been great because of the easy approach our company has with the homeowner. They are expecting a call from G&E because they have already pre-selected us. That's just much easier," says Co-Owner of G&E Contractors, Ross Ehudin.

All Around The Home (AATH) announced today a new service for its website visitors. Based on the success of the business model through its unique one to one approach, the company has decided to add a Mortgage Lending company to their list of home service firms. AATH feels that this could be an added value for homeowners who use the site because many people who are searching for home additions and remodeling companies also need a home improvement loan to help pay for the project. They can then select a mortgage representative who will contact them and discuss a home equity loan or line of credit to help pay for the project. Again, the homeowner does not have to worry about several sales calls. Currently AATH has Joe Scopel of Veterans Home Mortgage set up as the mortgage representative in the Maryland/Virginia area.

AATH expects this addition to not only benefit the homeowners who use the site to find contractors, but also the contractors listed on the site. The company believes that this service will result in service request growth because more homeowners will have an easier time approaching a major home reinvestment.

Company Co-Founder Ryan J. Corey said this of the new mortgage lending service: "We expect not only the home addition and remodeling contractors to gain more service requests, but we also feel other service areas like HVAC or roofing companies like Ruff Roofers (http://www.ruffroofers.com), who do larger jobs, will benefit greatly. We are certainly excited about the addition, and feel like it fits in very well."

Homeowners typically enter the site through a page such as this one - http://www.allaroundthehome.com/roofing.asp - and then proceed to select a contractor (in this case a roofing company) to request a quote from. Area residents enjoy AATH's service because it allows for a very low pressure approach from the contractor and the home owner does not get bombarded with sales calls. In its first few months, AATH has connected hundreds of residents with contractors and has helped to make both parties satisfied.

All Around The Home's owners live in the Maryland, Virginia, DC metro area. Their business model currently serves homeowners and home improvement contractors in the Mid-Atlantic region by matching the two parties through a one-to-one estimate request service.

Current home service categories featured include: Heating & Air Conditioning (HVAC); Plumbing; Electrical; Basement Waterproofing; Kitchen Remodeling; Painting; Roofing; Landscaping and Cleaning Services (among others). Interested contractors can sign up to begin receiving leads at http://www.allaroundthehome.com/add-listing.asp.

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