InsureMe Offers Tips for Minimizing Driving Distractions

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Insurance shopping service offers tips for reducing risk behind the wheel.

Prompted by recent reports on the hazards of cell phone use and overall driver distraction, InsureMe, a leading online insurance shopping service, is offering tips to reduce one’s risk behind the wheel.

According to a recent study by the National Highway Traffic Safety Administration (NHTSA), driver distraction is the culprit behind nearly 80 percent of all traffic accidents -- a much higher percentage than previously thought. The government agency credits cell phones with causing the highest number of driver distractions.

Additionally, researchers from the University of Utah say chatting on a cell phone makes a person five times more likely to have an accident and impairs driving ability as much as drinking alcoholic beverages.

With those stats in mind, InsureMe recommends limiting phone conversations while driving. Although many are loathe to give up their phones for even a minute, the benefit of hanging up is clear: safer roads for everyone (and lower phone bills.)

Even though they top the administration’s list of distractions, cell phones aren’t the only gadgets that distract drivers from business of driving. The ever-growing list of electronic gizmos includes: DVD players, satellite radios, hand-held organizers, iPods, and global positioning systems. According to the NHTSA, “drivers engaging in visually and/or manually complex tasks have a three times higher near-crash/crash risk than drivers who are attentive.”

There are also the constant, low-tech distractions: kids, pets, fast food, hot beverages, newspapers, road side accidents, signs and billboards. The NHTSA’s 100-Car Naturalistic Driving Study revealed that reaching for a moving object, such as a falling frappuccino, increased the likelihood of a crash by nine times.

Limiting distractions is relatively easy and will immediately result in safer roads for all motorists. InsureMe recommends that drivers curb their cars before: making and taking calls; changing the music; wolfing down a burrito; applying makeup; writing a text message; or replaying a young one’s favorite Lion King scene.

For most drivers, avoiding accidents is its own reward. But for those who need economic incentives to be safe, InsureMe notes that a person’s driving record is one of the most important factors in determining how much he or she pays for auto insurance.

In addition to these tips, InsureMe provides a variety of free resources which are available online. The InsureMe Insurance Resource Center contains multiple articles related to insurance, and the InsureMe Insurance Blog is updated daily with insurance tips and industry news. The Insurance Blog is part of the greater InsureMe blog network (

About InsureMe

InsureMe, an Englewood, Colorado-based company, links agents nationwide with consumers shopping for insurance. InsureMe desires an open dialog with customers and hosts several blogs to encourage free flow of information about the industry and the InsureMe company. InsureMe has helped millions of consumers find insurance coverage, while providing thousands of insurance agents with leads nationwide. For more information, visit


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Lori Reed
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