FINIS Sponsors Free Swimming Technique and News Videos through SwimmingWorld.TV

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Web TV coverage of three major swimming events leading up to and setting the stage for the 2008 Olympic Games, made possible by a partnership between FINIS, Inc. and Swimming World Magazine.

With over a half-million viewers coming to our site each week for the daily news, it is only natural that those same people also will want to watch the news sponsored by FINIS on SwimmingWorld.TV. We will be covering these events as news stories and not as live events due to broadcast rights. Video links will be embedded into many of the stories that we broadcast

Swimming World Magazine’s (http://www.SwimmingWorldMagazine.com) sister media site, SwimmingWorld.TV, will be providing free video technique and news clips during the month of August thanks to a generous sponsorship agreement with FINIS, Inc. (http://www.FinisInc.com)

“FINIS has always been on the cutting edge of producing new products for swimmers of all abilities. By supporting SwimmingWorld.TV, millions of viewers who embrace the sport of swimming can enjoy coverage otherwise only seen during the Olympics. The significance of these swim meets sets a stage for perhaps our next Gold Medal Olympic Athletes whom we might see in Beijing in 2008. SwimmingWorld.TV’s digital media reaches out to swimmers and general health enthusiasts which is ever important with youth and baby boomers alike. For those of us who love swimming for sport or fitness, http://www.swimmingworldmagazine.com is my personal home page and the source for daily news on our sport so it was a perfect sponsorship.” said John Mix, President of FINIS, Inc., a California based company.

The entire swimming community will be able to view SwimmingWorld.TV throughout August as reports come in from the ConocoPhillips USA National Championships and the Speedo Junior Championships taking place in Southern California, August 1-11.

The importance of these meets is the selection process which determines who will be representing their country in the upcoming selected meets:

2006 Mutual of Omaha Pan Pacific Championships (Aug. 17-21, Victoria, British Columbia)

2007 FINA World Championships (March 25-April 1, Melbourne, Australia)

2007 World University Games (Aug. 8-13, Bangkok, Thailand)

2007 Pan American Games (July 14-21, Rio de Janeiro, Brazil)

SwimmingWorld.TV also will provide coverage of the FINA Masters World Championships taking place at Stanford University, Stanford, Calif., August 4-11.

“With over a half-million viewers coming to our site each week for the daily news, it is only natural that those same people also will want to watch the news sponsored by FINIS on SwimmingWorld.TV. We will be covering these events as news stories and not as live events due to broadcast rights. Video links will be embedded into many of the stories that we broadcast,” commented Brent Rutemiller, CEO of Sports Publications International, publisher of Swimming World Magazine, SwimmingWorldMagazine.com and SwimmingWorld.TV.

About Sports Publication International:

Sports Publications International http://www.SwimmingWorldMagazine.com is a magazine based multi-media company and is recognized as the world’s leading independent resource for swimming news.

Swimming World Magazine is a monthly magazine that was first published in 1960. Swimming Technique Magazine became a quarterly in 1963 and SWIM Magazine was published as a bi-monthly in 1985. SwimmingWorldMagazine.com was launched in July of 1996, SwimInfoWire in 2004 and SwimmingWorld.TV in January of 2006. Contact Jason Marsteller: 602-522-0778.

About Finis, Inc:

Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS, Inc. http://www.FinisInc.com develops the most technological and advanced training equipment for the swimming industry. From competitive swimwear and technical training equipment to high-end competitive swim goggles and children’s water confidence products including Waterproof Kids and Baby Steps, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Brands owned and operated by Finis include: FINIS, SwiMP3, Zoomers, Lane 4, and Water Pals.

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Christine Cibula