857's Album Stand Out, is Available at Apple iTunes

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Read what critics are saying about Stand Out. Available at Apple iTunes.

Innovative Hip-hop Act “857” takes us back to the glory days of hip-hop with their new album, “Stand-Out.” Critics agree that Stand Out is a must have for any hip-hop fan hoping for a change in the genre’s direction.

Despite the recent success of artists like The Black Eyed Peas and Kanye West, many would argue that mainstream hip-hop is still a genre too dominated by glossy messages of violence, misogyny, and the repetitive pursuit of materialism. Enter Stand Out. “The music of 857 will appeal to those who want real hip-hop with all of its diversity instead of the concentration on bling-bling or negativity you usually get from most of the commercial acts,” says mGrooves.com. But that’s not all. Inside Connection Magazine says, “For those hip-hop fans longing for a change in direction in the genre, Stand Out is a must for your collection.”

Stand Out is a very diverse offering crafted from the minds of the innovative hip-hop act, 857. “Most fans are used to rap groups being very predictable and not very diverse,” says lyricist YKC. “So two things we wanted to do with Stand Out was to demonstrate our versatility and make every song on the album completely different from each other. With varied song topics mixed with AL-G’s beats and piano/guitar playing talents, it’s pretty easy for us to do.”

When asked, “What motivated you guys to release Stand Out?,” lyricist Tur-Bo was more than happy to answer. “Basically, we feel that hip-hop’s on a serious, serious decline. Most artists and their songs show a severe lack of substance. There’s too many rhymes about rims, VIP sections, looking flashy, and showing off. And other songs you can’t follow the lyrics because they don’t make any sense, even to the artist that wrote them. Stand Out demonstrates nothing but substance.”

All members of 857 live in Long Island, New York, and have been recording since 2000. Since then, they have performed in notable venues all over New York and surrounding areas. They also have been featured on television and in various publications.

Simply stating that Stand Out is cut from a different cloth than your typical hip-hop album is an understatement. But still, some may be skeptical whether it’s actually that good. Cheers.com. says, “With fantastic sound, evocative lyrics, and the right energy to capture both; Stand Out is one to add to the collection ... and 857 is the hip hop group to look out for.” Lord Litter (CyberstormRadio.com) would also agree. “Stand Out explodes with unique ideas, sounds, and stories. From track 1 to 19, this is such an extremely entertaining release. You just can't stop listening. Very much recommended!” For more information, please visit http://www.857music.com.


Kevin Walters,

857 Music

(516) 946-8345


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