Sydney, Australia (PRWEB) July 29, 2006
Commission Monster, Australia's leading affiliate and performance marketing network program, part of the http://www.Viva9.com group, is now headed by high-profile industry pioneer Shane Murray.
Previously voted by B&T advertising, marketing, and media magazine as the "3rd most influential person in the e-marketing arena" in Australia, Murray is well respected in the industry as one of the pioneers of the online advertising market.
As one of the co-founders of BMCMedia, with the media representation business being sold to Telstra in 2002 and is now called Sensis MediaSmart, Murray has enviable experience in online media and marketing, as well strong corporate ties within the Australian marketplace.
"I have been looking for the right opportunity to re-enter the online space, and having had a look at the business model, growth potential, and the calibre of the people involved, I grabbed this opportunity with both hands," said Murray.
"In the Australian online marketing community, we are actively promoting the performance marketing medium busily adding new advertisers and publishers to the http://www.Viva9.com performance network portfolio," said Murray.
Media Zoo's Tom Kennedy said “I have worked with Shane in various capacities over the years and his knowledge of the Online sector is outstanding. http://www.MediaZoo.com.au are actively working with Viva9 on a range of projects."
Globally affiliate marketing or performance marketing has become a multi-million dollar industry and some experts predict affiliate marketing commissions will reach $10 Billion annually.
The growth is predicated from advertisers wanting to take the risk out of online marketing and the advertiser paying for the agreed performance criteria these being sales, lead generation etc.
"At Commission Monster our aim is drive quality performance results for our advertisers, brand leaders, and media agencies. We are extending our networks’ reach by partnering with leading media network groups and publishers both locally and internationally. Our commitment is to grow this market and most importantly, we are taking affiliate marketing to the next level in terms of service, accountability and professionalism. This is already being reflected in the types of clients we are working with," Murray said.
Viva9 group includes http://www.commissionmonster.com.au Australia's leading affiliate network, http://www. affiliatemarketingaustralia.com, http://www.rewardspalace.com.au network loyalty program and http://www.wildkard.com.au amongst others.
For further information please contact:
Matt Bateman, PR, Tel.: +61 412576350 or
Peter Bojanac, SDM http://www.viva9.com,
Tel.: +61 2 9262-2726
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