Coral.co.uk to Sponsor Middlesex Sevens

Coral.co.uk is the new title sponsor of this season’s Middlesex Sevens, the tournament that heralds the start of the new rugby union season in this country.

(PRWEB) July 30, 2006 -- Premier Rugby and Middlesex County RFU confirmed today (25th July) that the online betting company would be latest prestigious organisation to be associated with England’s leading rugby sevens event which takes place at Twickenham on the Saturday 12th August.

All twelve Guinness Premiership clubs will compete for the trophy in a new format created for the tournament this year.

“We are delighted to become the title sponsors of this famous sevens tournament,” said Dominic Harrison, E-Commerce Managing Director of Coral (http://www.coral.co.uk). “The event marks our return to sports sponsorship outside of our traditional racing environment and is the start of a wider association with rugby union in this country.”

Jon Varney, Commercial Director of Premier Rugby, said “This new partnership with Coral.co.uk (http://www.coral.co.uk) recognises the special place that the Middlesex Sevens occupies in rugby. We are planning a great afternoon’s entertainment that will feature some of the country’s exciting rugby players on the pitch including England Sevens’ captain Simon Amor, Delon Armitage, Mathew Tait and Tom Varndell with music and a funfair off the pitch.”

Among the off the pitch activities taking place during the afternoon at the home of England rugby are live music on a big stage and a funfair with rides ranging from a leisurely carousel to waltzers and dodgems. Tickets are available by calling the ticket hotline on 0871 871 0777 and further information is available on the website, www.middlesex7s.com
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For further information please contact:
For Premier Rugby: Laura Bogard, Tel: 020 8831 7910 or Mob: 07968 140629
For Coral.co.uk: Paddy Lennon, Tel: 01932 580866 or Mob: 07711 609820
For Coral: Simon Clare, Mob: 07860 465139
Date: 25th July 2006 Ref: CCU.0607/001

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