Customer Retention Survey Services Expanded by Atlanta Marketing Research Firm

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Polaris Marketing Research has expanded its customer loyalty and retention services with the addition of project managers Michelle Auda and Latasha T. Poindexter.

Our strategic plan is to provide clients more value in their projects with Polaris by offering sound business solutions based on research findings. Its success depends on building and retaining a pool of employees with outstanding skills, knowledge and experience

Polaris Marketing Research announced today that Michelle Auda and Latasha T. Poindexter have joined the full-service marketing research firm as marketing research project managers, specializing in customer loyalty and retention survey services.

They will each oversee a team of data specialists for several important customer satisfaction ad hoc and tracking research studies. They will develop research plans, survey questionnaires and project schedules, as well as analyses, reports and presentations that provide implications and recommendations.

“We consider Latasha Poindexter and Michelle Auda to be ideal additions to help us develop a higher level of consultative service that clients are looking for in a research partner, particularly in the arena of customer loyalty surveys and retention surveys,” said Jan Carlson, president of Polaris. “Our strategic plan is to provide clients more value in their projects with Polaris by offering sound business solutions based on research findings. Its success depends on building and retaining a pool of employees with outstanding skills, knowledge and experience,” he said.

Poindexter was a marketing analyst for customer relationship management and for the channel strategy group at United Parcel Service before joining Polaris. During graduate school, she served marketing internships with the National Football League and Mercedes-Benz. She holds a master’s degree in business administration from Clark Atlanta University and a bachelor of arts from Simmons College in Boston.

Auda was project manager and director of human resources for The Breast Health Clinic and project manager for the Barnes/Hollander advertising research firm before joining Polaris. She holds a bachelor of arts degree in communication from the University at Buffalo in Buffalo, N.Y.

About Atlanta Marketing Research Firm Polaris

Founded by Jan Carlson in 1989, Polaris Marketing Research specializes in tracking research for loyalty measurement including customer loyalty survey and retention survey programs. The full-service firm is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information, call Dianne Hill at 866-217-7014 or visit the Polaris web site at polarismr.com.

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Dianne Hill
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