The Stars are Coming Out on

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The next big leap in pixel advertising; launches with a flurry of excitement and sponsorship interest from MTV, Virgin, Skype and IMDB. is an inventive new site that is the next leap for pixel advertising. Clients choose from a range of stylish stars to buy on a night sky style homepage with much of the money going to international charities.

Designed by Neoco in London, the site raises the bar on a sector plagued by crass and amateurish sites. manages to balance impressive styling with elegant functionality. Other sites have promised to become 'online works of art' but this is a homepage that could really get interesting and look stunning as it fills up.

Launched by shine media: a collective of UK and US artists. There aim is to balance style, commerce and credibility with a site that feels somewhere between popular astronomy and glamorous commercial fame.

' is a site where you can create your own star with an active weblink that shines as a beacon for you or your business.

You can create a star to promote your company, or for a friend or loved one, it is really up to you.

For most options you have a choice of styles, colours, sizes and all stars will act as a direct link to your website when clicked on, while spelling out more detail when passed over.

The homepage will be promoted around the world using a comprehensive online marketing strategy.' 'About' July 2006

The creatives at Shine Media have spent six months painstakingly designing and redesigning the site to maximise usablity and really push the look and feel.

'We want people to feel that this is a site they will want to return to again and again. We will be selective about who can buy stars. We want to attract interesting and useful sites that will make the homepage on stellarnight like a page of favourites that will become a favourite on everyone's browser'

Jonathan Beamish Director Shine Media July 2006

Having just launched they are keenly taking feedback and requests through the contact section on the homepage

Watch that night sky...

David Spencer

Journalist New York/ London Copyright July 2006


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Jonathan Beamish
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