VNU BME Launches Europe’s First Online Technology Directory — KnowledgeStorm Europe

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Lead generation solution focuses on serving the European B2B IT market.

The strength of KnowledgeStorm Europe is our ability to meet the needs of European business and IT professionals who are searching for technology information

VNU Business Media Europe (VNU BME), one of Europe’s leading B2B publishing companies, specializing in technology, business and finance, and KnowledgeStorm Inc. , the Internet’s top-ranked search resource for technology solutions and information, today announced the launch of KnowledgeStorm Europe — Europe’s first online directory for technology solutions and information. KnowledgeStorm UK is the first KnowledgeStorm Europe site to launch, with other sites to launch in the coming months.

KnowledgeStorm Europe provides technology vendors, as well as VNU BME’s partners, with the most opportunities in the European B2B IT industry to reach business and technology buyers on the Internet and to convert them into Web leads.

“KnowledgeStorm Europe provides technology vendors with an intelligent and effective means of reaching B2B IT buyers in Europe,” said Ruud Bakker, CEO of VNU Business Media Europe. “This new lead generation service creates an indispensable connection between buyers and vendors by providing technology solutions to meet today’s business needs. Business and technology professionals can be confident that they are searching the most comprehensive information resource available in Europe.”

Initially, KnowledgeStorm UK will leverage the four million monthly users of VNU’s UK network of leading online brands including: The Inquirer, Newsgator, vnunet.com, as well as long-established media brands such as Computing, IT Week, Accountancy Age and CRN.

Key features of KnowledgeStorm Europe will include: product and services information, Webcasts, product demos, case studies and whitepapers, along with access to the publishing assets of VNU’s leading technology brands.

“The majority of technology purchasing decisions start with a search online,” says Kelly Gay, CEO and president, KnowledgeStorm. “This makes KnowledgeStorm Europe a powerful resource for the European technology community. By using KnowledgeStorm Europe, business and IT professionals are able to access detailed information about software, hardware and IT service solutions, perform research and compare solutions as well as increase their knowledge on latest IT trends — all in one place. KnowledgeStorm Europe is the go-to brand for technology solutions and information.”

VNU BME selected KnowledgeStorm, and its proven technology platform, to build and deliver KnowledgeStorm Europe. VNU BME will rapidly deploy the service to other European territories over the next 12 months, giving access to more than 10 million unique users per month currently.

“The strength of KnowledgeStorm Europe is our ability to meet the needs of European business and IT professionals who are searching for technology information,” says Bakker. “We have created the most comprehensive, integrated online research and product libraries for business and IT professionals. Our partnership with KnowledgeStorm will better serve the European technology community and will provide our customers and audiences with a vital competitive edge.”

About KnowledgeStorm

KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit http://www.knowledgestorm.com.

About VNU Business Publications Ltd. (http://marketing.vnu.co.uk)

VNU Business Publications Ltd. is a leading UK business-to-business and consumer publisher. It specialises in three main areas, professional IT, consumer technology and business and finance. VNU publishes 18 cross media brands including Computing, IT Week, CRN, Computeractive, Personal Computer World, Accountancy Age, Financial Director and VNUnet.com. In January VNU acquired the Inquirer making the VNU Network the largest online technology network in the UK attracting more than four million users per month.

VNU Business Publications is part of VNU Business Media Europe (http://www.vnubme.com) owned by VNU the global information and media company active in more than 100 countries (http://www.vnu.com).

VNU BME has a leading online position in the IT publishing industry in Europe via its network of VNU.net sites that reach over 10 million unique users per month. VNUNet is a one-stop-shop to gather information and news about trends, products and software in the IT world, including solid analysis from VNU’s leading print brands such as Computing, Computable and Computeractive.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media Contacts:

Amber Reed

KnowledgeStorm Inc.

678-597-5910

Timothy Webb

VNU Business Media Europe

+ 44 (0)20 7316 9802

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