Nascar Legend Rusty Wallace to Extend Unique Race-Used Memorabilia Programs

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Rusty Wallace, Inc. and Blueflame Authentics, LLC partner with collectibles auction website to offer race fans and collectors the chance to bid on rare racing memorabilia; various charities to benefit.

NASCAR Cup Series Champion and ABC Sports/ESPN lead auto racing analyst Rusty Wallace is now giving even more racing fans the opportunity to own unique pieces of racing history that have rarely before been made available to the general public.

Rusty Wallace, Inc. (RWI), through its affiliate, Blueflame Authentics, LLC (BFA), has teamed with collectibles auction website to auction one-of-a-kind pieces of autographed race-used memorabilia, as well as ultra-rare diecast collectibles, once housed in the RWI offices and racing facility. These items will not only span Wallace’s career, but will also include sheet metal, uniforms, and other items from RWI Racing’s NASCAR Busch Series and ARCA teams.

RWI owns the #64 Top Flite Dodge Charger, co-driven by Jamie McMurray and Wallace’s youngest son, Steve, in the NASCAR Busch Series. RWI also campaigns a limited ARCA schedule with the younger Wallace. Through the new partnership, fans of the next-generation driver will be able to attain items straight from the RWI shops. Many of these items will be hand-signed by Rusty, Steve or even by both.

One unique aspect of this partnership is its ability to help others. In addition to the RWI auctions, a separate RWI charity auction house will be created to directly benefit several non-profit groups, the first being the Jackson Roscoe Foundation (JRF). JRF was founded with the mission of assisting families who suffer from the effects of infant congenital heart defects. JRF aims to expand its efforts through awareness programs such as its current partnership with RWI Racing,

Noted BFA president, Greg Wallace, “We started thinking about race-used collectibles several years ago and fans have loved our previous programs. Our new relationship with will allow even more fans to own some incredible pieces of memorabilia. is a leader in the industry and I am sure that they will exceed our customers’ expectations. We are thrilled about selling some cool collectibles and being able to help those in need at the same time.”

All of the RWI auctions will have a starting bid of $1, and will have no minimum reserve prices. This policy assures that the highest bidder wins and is one reason that the site has become so popular with fans and collectors. In addition, each item will be accompanied by a special anti-forgery Certificate of Authenticity, jointly crafted by RWI/BFA and

“Rusty is one of the biggest legends in the sport,” said president Patrick Rainey, “and our Certificate helps collectors feel confident that the items they are bidding on are genuine and authentic pieces from the legend himself.”

With this, RWI joins Jeff Gordon, Inc. and Joe Gibbs Racing to become the third high-profile NASCAR organization to partner with in auctioning their unique items. For more information and to view the first batch of items up for auction, visit the homepage at

About Blueflame Authentics, LLC:

An affiliate of Rusty Wallace, Inc., Blueflame Authentics, LLC is the official race-used memorabilia provider of Rusty Wallace and RWI Racing. The company, based in Mooresville, NC, seeks to provide fans and collectors alike with unique opportunities to attain one of a kind race-used and autographed memorabilia. For more on Blueflame Authentics, LLC, please visit

About is an online auction house that specializes only in automotive and racing collectibles and memorabilia. Their anti-fraud and bidder-protection policies have made them a trusted source amongst collectors.


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Russ Dickey
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