We are excited about the recent launch of MSN adCenter
Hallandale, FL (PRWEB) July 31, 2006
BeyondROI, a leading provider of performance based digital marketing technology and services, announced it has released its MSN adCenter service to the public.
“We are excited about the recent launch of MSN adCenter” says Richard Pollack, President and CEO of BeyondROI. “Our relationship with Microsoft affords our clients an edge over their competition by tapping into the MSN search network and further strengthens our results-based digital marketing channel.”
Microsoft’s Steve Ballmer recently stated, “ad-supported software services are an integral part of Microsoft’s plans to give consumers access to a broader variety of digital media, whenever they want and on whatever device they prefer,” said Ballmer. “Our close partnership with the ad community is extremely important to us as we evolve Microsoft from a software company into the world’s largest, most attractive provider of online media through MSN, Windows Live and adCenter.”
BeyondROI is one of the earliest adopters to leverage Microsoft’s API (Application Programming Interface), and enjoys similar relationships with Google, Yahoo! and other search engines. Businesses that are looking to expand their digital marketing efforts may now do so more efficiently and effectively by utilizing BeyondROI's expanded service. BeyondROI incorporated MSN adCenter into its Paid Search Management solution helping to further deliver clients a maximized return on paid search marketing campaigns.
“BeyondROI is pleased to offer this to the public, as we have been Beta-testing MSN adCenter for some time now” states John Haney, Chief Technology Officer of BeyondROI. "Incorporating adCenter into our Bid Management technology enables Search Marketing Managers to leverage our rules-based functions such as filling bid-gaps, day-parting, bid-to-position, budget management, return on ad spend (ROAS) and much more."
Pollack states, "MSN adCenter has proven to be a valuable expansion to our client's digital marketing efforts, providing a measurable increase in ROAS".
BeyondROI® is a leading provider of performance based digital marketing technology and services. Since 2002, more than one thousand brands, across diverse market sectors, have employed BeyondROI services such as Paid Search Management, Paid Inclusion, SMB Paid Search™, BeyondKeywords™, BeyondTracking™, Shopping Feed Management, and BeyondSEO™, to more effectively reach their target audience, close more business, and improve customer loyalty.
BeyondROI is headquartered in Hallandale, Florida and can be reached at 954.456.5000 or http://www.beyondroi.com.
Media and corporate contact: Stacey Wong, 212.791.7000 ext. 229.