Promo Only MPE Adds Music Industry Veteran Michael Becker to Roster

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Industry pro joins Promo Only MPE as in-house consultant.

Promo Only MPE ( today announced the addition of 20+ year music industry veteran, Michael Becker, to its team as in-house consultant. Becker will assist record labels and broadcasters in utilizing the industry-leading digital distribution system which recently surpassed 9,000 registered users and has serviced well over 22,000 tracks, more than four times its nearest competitor. In addition to his role with Promo Only MPE, Becker will continue working as president of Reel Sound, Inc., a company specializing in music supervision, record promotion & marketing services.

Becker’s lengthy and illustrious career includes highly successful stints at MCA and Motown Records, ten years with Sony Music, and as Vice President of National Promotion with Capitol Records. He has worked with and contributed to the success of multi-platinum artists such as Mariah Carey, LL Cool J, Jennifer Lopez, Fiona Apple, Paul McCartney, Garth Brooks and Coldplay. Additionally, Becker has been instrumental in the promotion of numerous hit soundtracks including the Oscar and Grammy winning, Titanic.

“Michael’s extensive knowledge of music and the music industry speaks for itself,” said Dean Ernst, Director of Promo Only MPE. “He is greatly respected by recording artists, producers, managers and record label executives. We are extremely fortunate to add such a talented and knowledgeable veteran to our team in Michael Becker and look forward to a mutually beneficial relationship moving forward.”

“I sincerely believe that digital delivery is the way of the future,” said Michael Becker. “After numerous calls to radio stations that couldn't find a CD, or calls from stations upset because someone received a CD before they did, I’m ecstatic that there is finally a way of getting broadcast quality music into the hands of radio instantaneously and simultaneously. I'm a strong believer in this service and am eager to help the staff at Promo Only MPE take it to the next level."

Promo Only MPE has consistently delivered the most tracks to radio and achieved the highest adoption rate across all formats of any digital distribution service currently available. To date, the system has well over 9,000 individual registered users, predominantly radio station programmers. In excess of 22,000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.

Promo Only MPE was the first company to have released a Mac version of its digital distribution system. The Promo Only MPE System is the only product of its kind to feature true iPod support, by servicing Apple’s AAC files. The recently released version 2.0 features a number of key upgrades including music video delivery capabilities and linear HD audio support.

Promo Only MPE is a partnership between Destiny Media Technologies and Promo Only. Promo Only MPE is the preferred system of choice for every major broadcaster including Infinity, Citadel,

Clear Channel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

Press Contacts:

Liam Collopy

Vice President

LCO - Levine Communications Office

1180 S. Beverly Dr. Third Floor

Los Angeles, CA 90035

T: 310.300.0950 x 232

F: 310.300.0951

Alastair Duncan

Account Executive

LCO - Levine Communications Office Inc.

1180 S. Beverly Drive Third Floor

Los Angeles, CA 90035

T. 310.300.0950 x234

F. 310.300.0951


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