San Diego, CA (PRWEB) August 2, 2006
This last week Whole Foods of Southern California and Washington put a spotlight on the need for preserving one of our West Coast's most precious resources, the Pacific Grey Whale. Strolling through the aisles at Whole Foods it was hard not to notice folks munching on a chip with a rather distinctive and familiar shape, a whale’s tail. It seems two life long friends have come up the a tasty approach to marine conservation. Ric Kraszewski and Rick Grant, ‘the two Rick’s as they like to call themselves, have created the next big splash in salty snacks.
The Whale Tails Tortilla Chip package has their slogan “Better for Dipping by Natural Design” and they had me put them to the test in a bowl of Salsa and I must confess I did find them better for dipping. Their Whale Tail Chip held a “boat load” (pun intended) of dip which proved how functional they really are. Besides creating possibly the perfect chip for dipping there is another reason for their efforts. Rick Grant says “it is time to give something back. I have enjoyed the ocean my entire life and I wanted to create a corn chip with a conscience.” Rick Grant has spent a long time in sales and says “if you listen, the consumer will always tell you what they want. Consumers want a quality product that reflects their same concerns and a purchase that lets them take an active role in the world in which they live.” Ric Kraszewski added “ our website will be the place to go to for everything whales. The website will provide links to whale conservation groups, ecotourism companies for whale watching adventures, interactive pages where whale lovers can share experiences, and find facts on whales.” The Rick’s will be working with whale conservation groups here in Southern California by providing some funding through the sales of their tortilla chips. They have donated cases of Whale Tails Tortilla Chips to the Surfrider Foundation and the hungry volunteers of beach cleanups in San Diego.
It took years and lots of research but the Rick’s found a manufacturer who is certified Kosher and Organic to begin producing Whale Tails Tortilla Chips. The manufacturer has been in business for over forty years and is capable of producing more than 200,000 pounds of chips per day. Whale Tails is produced from organic corn using expeller pressed oil. This combination insures that Whale Tails Tortilla Chips have no trans fats and are non gmo. Rick Grant came up the idea to use Alaea Hawaiian sea salt. Rick says “Alaea was a natural choice because it is lower in sodium and rich in trace minerals. No other tortilla chip out there uses Alaea and it is what makes our chips so appealing.” Alaea has been used extensively in the Hawaiian islands for centuries to flavor everything from pork to corn on the cob roasted over an open flame. The quality of the product carries right over to the packaging. Whale Tails Tortilla Chips currently are available in a handy 4.5 ounce bag and the art work draws you into the mystical world of these magnificent mammals.
Terry Kraszewski, Ric’s wife, is guiding the business and the “two Ricks”. Terry says “these guys have so much passion to do this right." Terry takes care of the legal aspects and the day to day business grind. “This enables the boys to do what they do best.” The “Ricks”, have been friends since the 5th grade and it looks like this life long friendship has translated into a very delicious way to get involved in marine conservation.
At their website whaletailschips.com you can read more about these passionate entrepreneurs and this unique tortilla chip which is available now at Whole Foods Markets.
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