Lehigh Auctions Website Opened
Interactive commerce marketplace connecting buyers and sellers, today unveiled Lehigh Auctions, a new program designed to help sellers with a large inventory of collectibles manage their auctions more easily. Launching with more than 60 participants, the new service enables businesses of any size, from entrepreneurs to established companies, to automatically upload hundreds of items and run multiple auctions with a simple click of a button.
(PRWEB) August 15, 2006 -- A leading interactive commerce marketplace connecting buyers and sellers, today unveiled Lehigh Auctions, a new program designed to help sellers with a large inventory of collectibles manage their auctions more easily. Launching with more than 60 participants, the new service enables businesses of any size, from entrepreneurs to established companies, to automatically upload hundreds of items and run multiple auctions with a simple click of a button. The program offers step-by-step instructions on everything from getting started and managing auctions to utilizing marketing tools and building a loyal community.
Lehigh Auctions is the one place where sellers can distribute products in multiple formats to the world's largest consumer audience. We continue to deliver valuable tools and services to our users to enable them to build their businesses on the Web and reach and obtain new customers," said William Snyder. Lehigh Auctions is a unique business tool, delivering sellers an auction-based Web presence and access to a sales channel that is cost-effective, interactive, always open and global in reach. By giving our users the ability to upload their inventory through an automated process, we have created a compelling experience for those wanting to sell goods and services, generate sales, and develop new and lasting customer relationships.
Simple and fast to use, Lehigh Auctions also gives sellers a wide variety of auction preferences to manage their auctions. The following are a few of the options available to sellers:
| | - Auto-extension - provides sellers the option to continue their auctions as long as the bidding continues, or choose to set a specific time for the auction to close.
- Early Close - gives sellers the choice to close an auction early if they are satisfied with the current bid price and want to sell the item to the current winning bidder.
- Reserve Price - enables the seller to set a minimum price (the reserve) at which they are willing to sell an item. If their reserve price is not met by the bidders, the seller is not obligated to sell.
- Sell Price - if a seller wishes to sell the items to the first person who meets their price, they can enter that amount and the auction will close.
- Auto Re-submission - lets the seller opt to have the auction re-submitted if the auction closes without a winning bidder.
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Delivering a Powerful Web Presence in Minutes
The new service offers sellers the opportunity to reach millions of customers and interact with buyers through targeted marketing, communication and community opportunities. With Lehigh Auctions' marketing tools, sellers can personalize their listing page and promote their auctions on message boards, within collectibles clubs, to news groups, and on relevant Web sites; customize winning emails to build lasting relationships with buyers; and build their own collector's club to reach new and existing customers.
In addition, Lehigh Auctions' community area features an online newsletter to help users find out about what's new at Lehigh Auctions and in the ever-expanding world of collectibles; an auctions messenger for sending instant messages to customers or to be notified about changes in ongoing auctions; and message boards and chats, where sellers can post special auction events, seek advice, share pricing information, or interact real-time with buyers.
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