Key to Successful Corporate Incentives: Matching Value Systems with Reward Solutions for the Next Generations of Workers

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As Generation X workers begin to take over management positions, corporations are reconsidering what works for incentives. Experiential incentives, consistent with the "art of living" trends, have been found to be effective among Gen X workers (those born between 1965 and 1979).

Generation X (those born between 1965 and 1979) may be relieved to know, they’re not turning into their mothers and fathers after all. In fact, the social and attitudinal differences are so great, it has some employers scratching their heads when it comes to rewarding their employees. Corporate incentive specialists at recommend that businesses adjust workplace policies, incentive programs and reward solutions to retain and incent their valued workers as the Gen X moves toward filling middle and senior level management positions in the next decade.

“The most valuable incentive to Generation X employee is time,” explained Tamy Sloboda, Chief Executive Officer, “In fact, studies show that Gen X parents actually value both quantity as well as quality of time with their children. The workplace policy change may reflect a flexible working schedule. The corporate incentive may be airline tickets, hotel vouchers or gift certificates for other family and leisure time activities. This group also loves autonomy, unique experiences and authenticity of place and time, all of which we refer to as 'the art of living.' Successful incentive programs will allow for choice and flexibility while offering life enhancing opportunities.”

Numerous studies point to the efficacy of gift certificates in achieving business results. Among others, gift certificates have shown to increase sales, improve employee performance, build loyalty, foster teamwork and create new markets. Research also revealed that 92% of workers stated they achieved their goals because of the incentive given and that there was a discernable shift in preferences for “experience” related gifts rather than more stuff.

Consistent with the current shift of focus from “the art of consuming” to “the art of living” and the proven benefits of gift certificates as an effective incentive, a gift certificate makes it simple to implement a statistically sound incentive program that achieves goals and results in employees who are recharged and even more loyal.

According to a recent study conducted by the Sloan Work and Family Research Network of Boston College, a survey of 4500 Generation X workers showed that members of this generation place a much higher priority on personal and family related goals than on career-related goals. In fact, 84% of the respondents said that a loving family is extremely important while 72% indicated that it was extremely important to “enjoy life”.

The high versatility of gift certificates, redeemable for 100’s of merchants for their original gift card or service, is a way for employers to recognize that their employees are best rewarded by the ability to enjoy life to the fullest with their loved ones and families. Available in any increment, certificates are effective incentives for employee rewards, sales contests and incentives, customer acquisition, retention, promotions and loyalty programs. In addition, the perceived value of a certificate can be perceived higher than the actual cost due to discount travel merchants.

For employers who are trying to match value systems of Generation X with incentive programs, certificates take the guesswork out of gift giving. Recipients select the gift that fits his/her lifestyle and personal or family needs insuring widespread appeal and effectiveness.


Headquartered in Miami, Florida and Los Angeles, California, is founded on a fresh and more meaningful approach to gift giving. Our guiding principle is to enrich lives and relationships with the simplicity of giving employees, family and friends the rejuvenating gift of fun. offers gift giving and gift registry services that reflect company values and encourage people to make time - for a good time. For more information, visit


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Laura Davis
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