Sheffield, UK (PRWEB) August 8, 2006
Effective Podcasting Ltd is calling all producers of podcasts and companies/organisations interested in monetising their podcasts through advertising or sponsorship to come forward and start taking full advantage of the potential of this exciting new medium.
The first company in the industry to offer all elements of podcasting in one place, Effective Podcasting Ltd deals with the production, hosting, promotion and repositioning of podcast content, to ensure that companies and individuals achieve the highest possible exposure and revenue generation from their podcasts.
The company is currently looking for podcasters that are interested in attracting sponsorship for their productions, and for companies that would like to sponsor podcasts that are being downloaded by target audiences that are appropriate for their product or service.
Benefits for podcasters include the potential to earn revenue from existing podcasts at no extra cost to themselves, and the prestige of being associated with potentially big brands.
Benefits for sponsors are the ability to reach specifically targeted audiences that have chosen to download information directly related to the sponsor’s product or service.
Companies already taking advantage of sponsorship opportunities in this relatively new communication channel include Smile, Travelocity and Orange.
Podcasting is the distribution of audio or video files over the Internet for listening on MP3 players, mobile phones and PCs. Podcasts are subscribed to so that new content is automatically delivered to the listener. Its essence is about creating audio or video content for an audience that wants to listen, when they want, where they want, and how they want.
Podcasting is effective because it allows audiences to access information quickly and easily, which is essential in today’s marketplace where consumers aren’t responding to mass media, and are becoming wise to traditional marketing methods.
For more information visit http://www.effective-podcasting.com or call 00 44 (0)1226 390788.