videogrunt Makes #1 on QuickTime Content Guide

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videogrunt is the first independent video podcaster to be featured on Apple’s QuickTime Content Guide, demonstrating the growing importance of new forms of online media.

videogrunt, the first podcast series from small Silicon Valley startup gruntmedia, this week made it to the top slot on QuickTime's Content Guide. The podcast sits alongside major media stars including Madonna, Ashlee Simpson, and V for Vendetta. It’s the first time an independent podcaster has been featured in this high-visibility forum.

“Apple has always maintained a solid commitment to podcasting and to great user-generated content so we are justifiably proud to be selected as number one on the QuickTime Content Guide," said Craig Syverson, gruntmedia founder and übergrunt. “We are delighted with this achievement and look forward to working hard to maintain the high quality of our video podcasts.”

gruntmedia currently produces two video podcasts: videogrunt, which illustrates the basic terms and technologies of digital video, and podgrunt, which explains both sides of podcasting - consuming and creating. Each program has a run time of five minutes or less, and are intended to be viewed sequentially, as if reading chapters in a book.

“People can learn a lot in a short video,” Syverson says. “The trick is to make it enjoyable and accessible when they have a few minutes of downtime. The podcasting platform is ideal for this type of content."

The “grunt” programs are produced in high-definition video and then scaled down to size for viewing on the gruntmedia website, on one’s personal computer, or onto a video-capable iPod.

While audio podcasting is well established, video podcasting is emerging as the next media frontier. As more television and film properties move to online distribution, the adoption of rich media for consumption on personal computers and mobile devices is expected to grow commensurately. Video podcasters foresee that their small-scale productions will fill a content niche that lies somewhere between the amateur videos shown popular websites such as You Tube and the big-budget Hollywood film.

About gruntmedia:

gruntmedia is a publisher of short video stories that illustrate the basic terms and technologies underlying everyday things.


Craig Syverson


650 814 6854

The QuickTime Content Guide is accessed from the QuickTime Player application and requires an online connection.

The QuickTime Content Guide website page relevant to this release is located at:

QuickTime and iPod are registered trademarks of Apple Computer, Inc.

Broadcast note: Syverson is pronounced “SEE-ver-son.”


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