CRMXchange Introduces the Virtual Symposium for Contact Center Professionals

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The Virtual Symposium, the latest innovation in online marketing technology from CRMXchange.com, is the most cost- and time-effective way yet for suppliers of contact center products and services to reach their highly targeted audiences.

The Virtual Symposium, the latest innovation in online marketing technology from CRMXchange.com, is the most cost- and time-effective way yet for suppliers of contact center products and services to reach their highly targeted audiences.

“The Virtual Symposium incorporates a powerful combination of integrated Webcasts, on-demand demonstrations, white papers, case studies and product information to reach, educate and influence contact center decision makers,” said CRMXchange Principal Sheri Greenhaus.

The versatile online Symposium is the ideal marketing tool for contact center suppliers—and their users—whose time and travel budgets are at a premium. The Symposium is also particularly effective for smaller companies that want to quickly establish a presence as a supplier to the contact center industry.

“The Symposium’s format makes it uniquely suited for an online user meeting and follow-up. It eliminates travel costs for both users and their customer’s/prospect’s and can be used to target key accounts,” said CRMXchange Principal Larry Matte. “A Symposium is an opportunity to spotlight users via awards and the presentation of their story to an audience of their peers. And it offers a unique and compelling way to tell a company’s ‘whole’ story, since the Symposium consists of many integrated events and access to collateral material.”

Highly customizable, the Symposium can be tailored to meet each company’s marketing needs. A typical Symposium would consist of:

  •     A home page introducing the event and providing information about the company and a registration area,
  •     Integrated Webcasts and workshops focusing on industry trends, best practices, product updates,
  •     Key account workshops,
  •     Access to white papers, case studies and press releases,
  •     A Partner Pavilion, and
  •     On-demand demonstrations of products and services.

A recognized leader in the use of online marketing techniques to reach contact center decision makers, CRMXchange will serve as contact point and coordinator, guiding users through the planning, marketing and seamless implementation of their Symposium. CRMXchange extensively promotes each Symposium on its Website and in its email newsletters. All sessions can be recorded.

In addition, CRMXchange promotes each Symposium on complimentary Websites and newsletters, optimizes the Symposium for search engines, and purchases Google ad words for the event.

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Sheri Greenhaus
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