Cycling Circus “Tour de Fat” Rolls into Portland: New Belgium Brewing Hits the Road With its Annual Ballyhoo of Bikes and Beer

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Grab your cruiser bike and slip into your alter-ego - New Belgium’s philanthropic cycling circus, Tour de Fat, is hitting the road for its sixth season! The roadshow series makes its stop in Portland on Saturday, August 19, 2006. The Tour will hit an additional ten cities slated across the West throughout the summer.

Grab your cruiser bike and slip into your alter-ego - New Belgium’s philanthropic cycling circus, Tour de Fat, is hitting the road for its sixth season! The roadshow series makes its stop in Portland on Saturday, August 19, 2006. The Tour will hit an additional ten cities slated across the West throughout the summer.

The Tour de Fat brings together bike enthusiasts and bon vivants of every stripe in an all-out ballyhoo of bikes and beer. Costumes and decorated bikes are the rule as the participants come for a bike parade, good music and entertainment, then stay for the beer.

Amid the hoopla, Tour de Fat also raises money for local charities. The Portland event is a FUNdraiser for the Bicycle Transportation Alliance, the local program that has opened roads and minds to cycling, working to promote bicycle use. They also improve bicycling conditions throughout the state of Oregon. The Tour will also FUNdraise for Portland United Mountain Pedalers (PUMP), a local mountain bike organization.

"The Tour de Fat combines play, bikes, the outdoors, and great beer -- things that make Portland great,” said Michelle Poyourow, events and outreach director at BicycleTransportation Alliance. “It means a lot to us that they're contributing back to the community by supporting our work to open minds and roads to bicycling."

Last year, the Portland Tour de Fat attracted more than 1000 Fat Tire Fanatics and FUNdraised $3,500 for Bicycle Transportation Alliance and $300 for the Portland United Mountain Pedalers. Additionally, Portland University Campus Greens helped the Tour divert waste from the event. More than 70% of the total trash from the Tour was kept out of the landfills! In addition, bands play from a solar-powered stage and the entire crew travels on B100 biodiesel fuel.

“Tour de Fat is a hair-raising, high-flying, death-defying show of incredible bike silliness and skill,” said Chris Winn, Event Evangelist. “You come out to the park, hang out with your friends, ride bikes and drink a little beer. At the end of the day, you’ve done your community some good just by having fun.”

What: Tour de Fat

When: Saturday, August 19

Where: Waterfront Park

Time: 11:00 a.m. – Cruiser Bike Parade

12:00 to 7:00 p.m. – Bands and Beer

Bring: Your bike, the wildest costume you can put together, a smile and your happiest attitude ever!

Bands:    

MarchFourth Marching Band

Check ‘em out at http://www.marchfourthmarchingband.com and make it a date!

Drums and Tuba (http://www.drumsandtuba.com)

Don’t miss their exuberant abstractions and soundscapes!

Sideshows:     

The Handsome Little Devils (http://www.handsomelittledevils.com/)

These media darlings are no small production. Check out their site and then come see them in action.

The Yard Dogs Road Show (http://www.yarddogsroadshow.com)

A traveling cabaret that brings the old-fashioned circus with burlesque and theater and fuses it with today’s pop culture.

All of this and bikes, too? ONLY at Tour de Fat.

Can’t join us in Portland? Here are the other Tour de Fat Dates for the 2006 “cycle”:

July 8: Frisco, CO

July 22: San Francisco, CA

July 29: Truckee, CA

Aug. 12: Seattle, WA

Aug. 26: Boise, ID

Sept. 2: Missoula, MT

Sept. 16: Durango, CO

Sept. 23: Fort Collins, CO

Sept. 30: Flagstaff, AZ

Oct. 21: Tempe, AZ

For more information on Tour de Fat, please visit http://www.newbelgium.com.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces six year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.

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