Cycling Circus “Tour de Fat” Rolls into Boise: New Belgium Brewing Hits The Road With Its Annual Ballyhoo of Bikes and Beer

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Grab your cruiser bike and slip into your alter-ego - New Belgium’s philanthropic cycling circus, Tour de Fat, is hitting the road for its sixth season! The roadshow series makes its stop in Boise on Saturday, August 26, 2006. The Tour will hit an additional ten cities slated across the West throughout the summer while the entire crew travels on B100 biodiesel fuel.

Grab your cruiser bike and slip into your alter-ego - New Belgium’s philanthropic cycling circus, Tour de Fat, is hitting the road for its sixth season! The roadshow series makes its stop in Boise on Saturday, August 26, 2006. The Tour will hit an additional ten cities slated across the West throughout the summer while the entire crew travels on B100 biodiesel fuel.

The Tour de Fat brings together bike enthusiasts and bon vivants of every stripe in an all-out ballyhoo of bikes and beer. Costumes and decorated bikes are the rule as the participants come for a costumed bike parade, good music and entertainment, then stay for the beer. In addition, all bands play from a solar-powered stage.

Amid the hoopla, Tour de Fat also raises money for local charities. The Boise event is a FUNdraiser for the Southwest Idaho Mountain Biking Association (SWIMBA – http://www.swimba.org), a non-profit organization dedicated to socially responsible and environmentally correct cycling in the area around Boise that works with federal, state and local agencies to maintain trails in the Boise foothills area. The Tour will also FUNdraise for Treasure Valley Cycling Alliance, the voice of the cycling community in southern Idaho’s Treasure Valley.

“The major focus for the use of the proceeds raised through this year’s event will be new trails located on U.S. Forest Service land surrounding the Bogus Basin ski resort. These new trails will leverage the riding opportunities here in the Boise area by taking pressure off the lower foothills trails and giving riders the option of a more pleasant riding environment, said Kristi Regotti, Environmental Analyst and member of the SWIMBA board. “The Tour de Fat proceeds will help cover expenses such as trail signs and materials used in the construction of the new trails, where SWIMBA members and their friends will provide volunteer labor for the construction and maintenance.”

Last year, the Boise Tour de Fat FUNdraised $6,500 for SWIMBA and $800 for Treasure Valley Cycling Alliance.

The proceeds from prior years’ Boise Tour de Fat have been invested by SWIMBA in a variety of programs such as:

  • Sprockids and Boise Young Rider Development Squad (BYRDS)

  • New trails in the Boise foothills such as the Seaman’s Gulch loop, Buck Tail trail in Military Reserve and the Rock Island Trail on Table Rock
  • Development and maintenance of the Willow Lane Dirt Jump Park located at Willow Lane Park
  • Signage and maintenance of existing trails such as Hulls Gulch in the Boise foothills.

Also during last year’s event, Boise State University Greens and the City of Boise helped the Tour divert waste from the event. More than 70% of the total trash from the Tour was kept out of the landfills.

“Tour de Fat is a hair-raising, high-flying, death-defying show of incredible bike silliness and skill,” said Chris Winn, Event Evangelist. “You come out to the park, hang out with your friends, ride bikes and drink a little beer. At the end of the day, you’ve done your community some good just by having fun.”

What: Tour de Fat

When: Saturday, August 26

Where: Julia Davis Park Rose Garden

Time: 11:00 a.m. – Cruiser Bike Parade; 12:00 to 7:00 p.m. – Bands and Beer

Bring: Your bike, the wildest costume you can put together, a smile and your happiest attitude ever!

Bands:     

Drums and Tuba (http://www.drumsandtuba.com)

Don’t miss their exuberant abstractions and soundscapes!

Another marvelous musical act to be announced...

Sideshows:     

The Handsome Little Devils (http://www.handsomelittledevils.com/)

These media darlings are no small production. Check out their site and then come see them in action.

The Yard Dogs Road Show (http://www.yarddogsroadshow.com)

A traveling cabaret that brings the old-fashioned circus with burlesque and theater and fuses it with today’s pop culture.

All of this and bikes, too? ONLY at Tour de Fat.

Can’t join us in Boise? Here are the other Tour de Fat Dates for the 2006 “cycle”:

July 8: Frisco, CO

July 22: San Francisco, CA

July 29: Truckee, CA

Aug. 12: Seattle, WA

Aug. 19: Portland, OR

Sept. 2: Missoula, MT

Sept. 16: Durango, CO

Sept. 23: Fort Collins, CO

Sept. 30: Flagstaff, AZ

Oct. 21: Tempe, AZ

For more information on Tour de Fat, please visit http://www.newbelgium.com.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces six year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.

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Alicia Hassinger
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